{"id":23414,"date":"2010-09-09T14:43:20","date_gmt":"2010-09-09T12:43:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mafijne-klimaty-w-reklamie-7-days-wideo\/"},"modified":"2010-09-09T14:43:20","modified_gmt":"2010-09-09T12:43:20","slug":"mafijne-klimaty-w-reklamie-7-days-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mafijne-klimaty-w-reklamie-7-days-wideo.html","title":{"rendered":"Mafijne klimaty w reklamie 7 Days (wideo)"},"content":{"rendered":"<p>Celem kampanii jest promocja rogalika oraz zwi\u0119kszenie sprzeda\u017cy produktu.<\/p>\n<p>G\u0142odomorra b\u0119d\u0105ca g\u0142&oacute;wnym tematem kampanii to metaforyczne nawi\u0105zanie do g\u0142odu tym razem w klimacie mafii. Bohaterowie walcz\u0105 z G\u0142odomorr\u0105 jako Komisarz Nadziani i M\u0105kaczini aby w ko\u0144cu pokona\u0107 j\u0105 w ostatecznej rozgrywce.<\/p>\n<p>G\u0142&oacute;wn\u0105 grup\u0105 docelow\u0105 kampanii jest m\u0142odzie\u017c w wieku 13-18 lat. Kampania swoim zasi\u0119giem obj\u0119\u0142a internet i telewizj\u0119 (Polsat, MTV, VIVA, VH1, Comedy Central, Eska TV, Rebel TV, 4funTV, Fox Life, Hyper, Extreme Sports).<\/p>\n<p>Dzia\u0142ania reklamowe  wspierane s\u0105 r&oacute;wnie\u017c aktywno\u015bci\u0105 w portalach spo\u0142ezno\u015bciowych (Facebook, Blip).<\/p>\n<p>Strategi\u0119 i kreacj\u0119 wykorzystan\u0105 w kampanii opracowa\u0142a agencja G7. Trzy filmy reklamowe wykorzystywane w kampanii zanimowa\u0142o studio Platige Image. Za  strategi\u0119 i  dzia\u0142ania w internecie odpowiada firma RedMobile.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 nowa kampania wizerunkowa rogalika 7 Days, zrealizowana przez agencj\u0119 G7.","protected":false},"author":1,"featured_media":23415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[811],"class_list":{"0":"post-23414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-g7","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23414"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23415"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}