{"id":23316,"date":"2010-09-13T15:16:35","date_gmt":"2010-09-13T13:16:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tematy-te-ma-zet-wideo\/"},"modified":"2010-09-13T15:16:35","modified_gmt":"2010-09-13T13:16:35","slug":"tematy-te-ma-zet-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tematy-te-ma-zet-wideo.html","title":{"rendered":"Tematy te ma Zet (wideo)"},"content":{"rendered":"<p>&#8211; Chcemy pokaza\u0107, \u017ce Radio Zet to nie tylko stacja oferuj\u0105ca dobr\u0105 muzyk\u0119, ale r&oacute;wnie\u017c stacja poruszaj\u0105ca interesuj\u0105ce tematy, dostarczaj\u0105ca wiedzy i gwarantuj\u0105ca rozrywk\u0119 na wysokim poziomie. Takiego efektu oczekujemy i taki wizerunek zamierzamy konsekwentnie budowa\u0107 &#8211; zapowiada Agnieszka Radawiec, dyrektor promocji radia.<\/p>\n<p>Reklamy Radia Zet b\u0119dzie mo\u017cna zobaczy\u0107 od 13 wrze\u015bnia w telewizjach TVP, TVN, Polsat, TV4, TVN7 oraz&nbsp;w&nbsp;wi\u0119kszo\u015bci telewizji tematycznych.<\/p>\n<p>Wraz z kampani\u0105 telewizyjn\u0105 rusza te\u017c szeroka kampania prasowa (m.in. Tele Tydzie\u0144, Elle, Poradnik Domowy, Naj, CKM, Pani Domu, Polityka, Wprost) i internetowa (onet.pl i wp.pl).<\/p>\n<p>Koncepcja kreatywna zosta\u0142a przygotowana przy wsp&oacute;\u0142pracy z agencj\u0105 Brasil (dyrektorzy kreatywni: Rafa\u0142 Mazur i&nbsp;Jan Kleyff). Spoty re\u017cyserowa\u0142 Micha\u0142 Bulik. Sesj\u0119 zdj\u0119ciow\u0105 przeprowadzili Jacek Ko\u0142odziejski i Anna \u0141oskiewicz. Planowanie i zakup medi&oacute;w powierzono Zenith Optimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Radio Zet rozpoczyna kampani\u0119 wizerunkow\u0105 pod has\u0142em &#8222;Tematy te ma Zet&#8221;. Jej g\u0142&oacute;wnym celem jest zmiana pozycjonowania i postrzegania marki.","protected":false},"author":1,"featured_media":23317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[871,504,250],"class_list":{"0":"post-23316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brasil","9":"tag-radio-zet","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23316"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23317"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}