{"id":23152,"date":"2010-09-17T14:08:13","date_gmt":"2010-09-17T12:08:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ktore-marki-sa-najcenniejsze\/"},"modified":"2010-09-17T14:08:13","modified_gmt":"2010-09-17T12:08:13","slug":"ktore-marki-sa-najcenniejsze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ktore-marki-sa-najcenniejsze.html","title":{"rendered":"Kt\u00f3re marki s\u0105 najcenniejsze?"},"content":{"rendered":"

Firma konsultingowa Interbrand opublikowa\u0142a kolejny ranking oceniaj\u0105cy warto\u015b\u0107 ró\u017cnych \u015bwiatowych marek – „Best Global Brands”. Porównuj\u0105c tegoroczn\u0105 list\u0119 do tej przygotowanej w roku ubieg\u0142ym, podium pozostaje niezmienne.<\/p>\n

Na czele znalaz\u0142a si\u0119 Coca-Cola (+ 2%), tu\u017c za ni\u0105 IBM i Microsoft, które zanotowa\u0142y 7% wzrost warto\u015bci.<\/p>\n

Najwy\u017cszym wska\u017anikiem powi\u0119kszenia swojej warto\u015bci pochwali\u0107 si\u0119 mo\u017ce 17. w rankingu Apple, które zyska\u0142o 37 proc. w stosunku do roku ubieg\u0142ego. Najwi\u0119cej straci\u0142a marka Harley-Davidson (- 24%) i Toyota (- 16%).<\/p>\n

Zyska\u0142y firmy zwi\u0105zane z internetem (27%), finansami (26%) i konsultingiem (15%). Straci\u0142y bran\u017ca motoryzacyjna (- 4%) oraz najwi\u0119ksze restauracje (- 3%.).<\/p>\n

Po raz pierwszy do listy stu najbardziej warto\u015bciowych marek dosta\u0142 si\u0119 hiszpa\u0144ski Santander, który zaj\u0105\u0142 68 miejsce.<\/p>\n

Pierwsza pi\u0105tka rankingu Top 100 Brands (warto\u015b\u0107 wyra\u017cona jest w mld dolarów):<\/p>\n

1. Coca-Cola – 70,4 mld dol (+ 2%)
2. IBM – 64,7 mld dol (+ 7%)
3. Microsoft – 60,9 mld dol. (+ 7%)
4. Google – 47,8 mld dol (+ 36%)
5. General Electric – 42,8 mld dol. (- 10%)<\/p>\n

Pe\u0142en ranking mo\u017cna znale\u017a\u0107 tutaj<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Najcenniejsza jest Coca-Cola, Google \u015bciga Microsoft, a najbardziej warto\u015bciow\u0105 sieci\u0105 restauracji jest McDonald’s.","protected":false},"author":1,"featured_media":23153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[57,602,181,1525,507,436,65,450,434],"class_list":{"0":"post-23152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-coca-cola","9":"tag-disney","10":"tag-google","11":"tag-hp","12":"tag-ibm","13":"tag-mcdonalds","14":"tag-microsoft","15":"tag-nokia","16":"tag-puls-biznesu","17":"cs-entry","18":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23152"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23153"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}