{"id":23064,"date":"2010-09-21T17:07:19","date_gmt":"2010-09-21T15:07:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gra-na-ostro-w-kfc-wideo\/"},"modified":"2010-09-21T17:07:19","modified_gmt":"2010-09-21T15:07:19","slug":"gra-na-ostro-w-kfc-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gra-na-ostro-w-kfc-wideo.html","title":{"rendered":"Gra na ostro w KFC (wideo)"},"content":{"rendered":"<p>Wraz z rozpocz\u0119ciem kampanii uruchomiony zosta\u0142 serwis internetowy <a href=\"http:\/\/www.hotwings.kfc.pl\" target=\"_blank\" rel=\"noopener\">www.hotwings.kfc.pl<\/a>. Odwiedzaj\u0105cy, poza  znalezieniem informacji o ofercie, b\u0119d\u0105 mogli podj\u0105\u0107 ostr\u0105 &#8222;Walk\u0119 na skrzyde\u0142ka&#8221;, wygrywaj\u0105c zaproszenia na darmowe zestawy do zrealizowania w restauracjach KFC w ca\u0142ej Polsce.<\/p>\n<p>30 i 15 sek. spoty telewizyjne promuj\u0105ce now\u0105 ofert\u0119 KFC wy\u015bwietlane b\u0119d\u0105 do listopada na antenie najwi\u0119kszych, og&oacute;lnopolskich stacji telewizyjnych: Polsatu, Polsatu 2, w kana\u0142ach tematycznych Polsatu, TVN, TVN 7, TVN Turbo, TVN Warszawa, TV4, kana\u0142ach At Media oraz Discovery. Kampania telewizyjna prowadzona jest r&oacute;wnocze\u015bnie w Polsce i na rynku czeskim.<\/p>\n<p>Autorem adaptacji spotu jest agencja Red8 Communications Group. Strona internetowa oraz materia\u0142y POS przygotowane zosta\u0142y przez agencj\u0119 FireFly Creation. Za zakup i planowanie medi&oacute;w odpowiada agencja OMD Media Directions. Dzia\u0142ania PR prowadzone s\u0105 przez agencj\u0119 Solski Burson-Marsteller.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania reklamowa Hot Wings od KFC.","protected":false},"author":1,"featured_media":23065,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1234,236,678,814,1903],"class_list":{"0":"post-23064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-firefly-creation","9":"tag-kfc","10":"tag-omd-media-direction","11":"tag-red8","12":"tag-solski-pr","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23064"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23065"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}