{"id":23032,"date":"2010-09-22T14:10:03","date_gmt":"2010-09-22T12:10:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pzu-zniszczylo-youtube\/"},"modified":"2010-09-22T14:10:03","modified_gmt":"2010-09-22T12:10:03","slug":"pzu-zniszczylo-youtube","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pzu-zniszczylo-youtube.html","title":{"rendered":"PZU zniszczy\u0142o YouTube"},"content":{"rendered":"<p>W ramach kampanii agencja K2 Internet przygotowa\u0142a kreacj\u0119 do specjalnego kana\u0142u <strong><a href=\"http:\/\/www.youtube.com\/atrapy\" target=\"_blank\" rel=\"noopener\">Atrapy<\/a><\/strong>&nbsp;na YouTube. Na u\u017cytkownik&oacute;w czekaj\u0105 4 filmy przedstawiaj\u0105ce t\u0119tni\u0105ce \u017cyciem miasto, kr\u0119cone z wykorzystaniem obiektyw&oacute;w tilt-shift i kilku atrap. Zadaniem internauty jest znalezienie atrapy w t\u0142umie i ruchu ulicznym.<\/p>\n<p>Nieznalezienie atrapy powoduje rozsypanie si\u0119 strony YouTube, kt&oacute;ra te\u017c okazuje si\u0119 by\u0107 atrap\u0105. Po udanym odnalezieniu atrapy u\u017cytkownik ogl\u0105da kr&oacute;tki przerywnik wyja\u015bniaj\u0105cy dlaczego warto uwa\u017ca\u0107 na atrapy i przechodzi do nast\u0119pnego filmu &#8211; poziomu z wy\u017csz\u0105 skal\u0105 trudno\u015bci.<\/p>\n<p>U\u017cytkownik mo\u017ce dzieli\u0107 si\u0119 swoim wynikiem na Facebooku i podgl\u0105da\u0107 jakie wyniki osi\u0105gn\u0119li jego znajomi.<\/p>\n<p>Interaktywny dom mediowy ACR zaplanowa\u0142 wszystkie dzia\u0142ania mediowe kampanii m.in. promocj\u0119 kana\u0142u na YouTube oraz w GDN (Google Display Network). U\u017cyto takich format&oacute;w jak autoplayer, in video, promoted video oraz search.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142 kolejny etap kampanii PZU pod has\u0142em &#8222;W ubezpieczeniach trzeba uwa\u017ca\u0107 na atrapy!&#8221;. Dzia\u0142ania komunikacyjne skupiaj\u0105 si\u0119 na niestandardowym wykorzystaniu kana\u0142u YouTube.","protected":false},"author":1,"featured_media":23033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[745,48,324],"class_list":{"0":"post-23032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-acr","9":"tag-k2","10":"tag-pzu","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23032"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23033"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}