{"id":23000,"date":"2010-09-23T09:31:33","date_gmt":"2010-09-23T07:31:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najdluzsza-kampania-spoleczna-wideo\/"},"modified":"2010-09-23T09:31:33","modified_gmt":"2010-09-23T07:31:33","slug":"najdluzsza-kampania-spoleczna-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/najdluzsza-kampania-spoleczna-wideo.html","title":{"rendered":"Najd\u0142u\u017csza kampania spo\u0142eczna (wideo)"},"content":{"rendered":"<p>Od 66 lat trwa kampania, kt&oacute;r\u0105 firmuje Nied\u017awiadek Smokey, czyli Smokey Bear.&nbsp;<\/p>\n<p>Agencja Ad Council, kt&oacute;ra jest autorem kampanii, twierdzi, \u017ce posta\u0107 Nied\u017awiadka Smokey jest rozpoznawalna przez 95% doros\u0142ych mieszka\u0144c&oacute;w Stan&oacute;w Zjednoczonych.<\/p>\n<p>Poprzednim bohaterem akcji by\u0142 jelonek Bambi. Kiedy roczny kontrakt z Disneyem wygas\u0142, nast\u0119pc\u0105 Bambi&#8217;ego  zosta\u0142 nied\u017awied\u017a, kt&oacute;remu nadano imi\u0119 Smokey.<\/p>\n<p>Nied\u017awied\u017a z kampanii ubiera si\u0119 w d\u017ainsy i nosi czapk\u0119 ameryka\u0144skich s\u0142u\u017cb le\u015bnych.&nbsp;W ci\u0105gu 66 lat pojawia\u0142 si\u0119 w reklamach, na kt&oacute;rych m.in. gasi\u0142 po\u017cary, pomaga\u0142 zwierz\u0119tom, czy towarzyszy\u0142 skautom.&nbsp;Jego wizerunek otrzyma\u0142o wiele gad\u017cet&oacute;w: znaczki pocztowe, malowanki dla dzieci, komiksy.<\/p>\n<p>Bra\u0142 r&oacute;wnie\u017c udzia\u0142 w spotach telewizyjnych i audycjach radiowych, gdzie u\u015bwiadamia\u0142, jak wa\u017cna jest ci\u0105g\u0142a troska o \u015brodowisko.<\/p>\n<p>Plakaty, spoty reklamowe i audycje radiowe z udzia\u0142em Nied\u017awiadka mo\u017cna znale\u017a\u0107&nbsp;<a rel=\"nofollow noopener\" href=\"http:\/\/www.smokeybear.com\/\" target=\"_blank\">tutaj<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Sympatyczny mi\u015b ostrzegaj\u0105cy przed skutkami po\u017car&oacute;w w lasach to bohater najd\u0142u\u017cszej kampanii spo\u0142ecznej w Ameryce.","protected":false},"author":1,"featured_media":23001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-23000","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23000"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23001"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}