{"id":22892,"date":"2010-09-28T12:12:10","date_gmt":"2010-09-28T10:12:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adamek-ponownie-w-kampanii-zywca-wideo\/"},"modified":"2010-09-28T12:12:10","modified_gmt":"2010-09-28T10:12:10","slug":"adamek-ponownie-w-kampanii-zywca-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adamek-ponownie-w-kampanii-zywca-wideo.html","title":{"rendered":"Adamek ponownie w kampanii \u017bywca (wideo)"},"content":{"rendered":"<p>Jej celem jest podkre\u015blenie miejsca pochodzenia piwa \u017bywiec. O \u017cywieckiej niez\u0142omno\u015bci, bezkompromisowo\u015bci oraz harcie ducha w nowym spocie marki opowiada pochodz\u0105cy z \u017bywiecczyzny Tomasz Adamek.<\/p>\n<p>Bokser wyst\u0105pi\u0142 ju\u017c w poprzedniej ods\u0142onie kampanii.<\/p>\n<p>Sw&oacute;j unikalny atrybut marka chce podkre\u015bla\u0107 r&oacute;wnie\u017c komunikatem na opakowaniach &#8211; wkr&oacute;tce na kontretykietach butelek oraz na puszkach pojawi si\u0119 zdanie &#8222;Uwarzono i rozlano: Browar \u017bywiec, ul. Browarna 88&#8221; w nowej wizualizacji.<\/p>\n<p>Nowy spot reklamowyemitowany jest w stacjach og&oacute;lnopolskich i kana\u0142ach tematycznych od 27 wrze\u015bnia.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Just, media zaplanowa\u0142 i kupi\u0142 Macroscope OMD. Za dzia\u0142ania PR odpowiada 180&deg; Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;\u017bywiec. Zawsze tylko z \u017bywca&#8221; ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej marki \u017bywiec.","protected":false},"author":1,"featured_media":22893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2247,952,325,220],"class_list":{"0":"post-22892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-180-public-relations","9":"tag-just","10":"tag-macroscope-omd","11":"tag-zywiec","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22892"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22893"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}