{"id":22844,"date":"2010-09-30T00:40:14","date_gmt":"2010-09-29T22:40:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/superniania-w-kampanii-hasbro-wideo\/"},"modified":"2010-09-30T00:40:14","modified_gmt":"2010-09-29T22:40:14","slug":"superniania-w-kampanii-hasbro-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/superniania-w-kampanii-hasbro-wideo.html","title":{"rendered":"Superniania w kampanii Hasbro (wideo)"},"content":{"rendered":"<p>Twarz\u0105 akcji jest Dorota Zawadzka, znany psycholog dzieci\u0119cy, bohaterka programu &#8222;Superniania&#8221;, emitowanego w TVN.<\/p>\n<p>Z jej porad rodzice mog\u0105 skorzysta\u0107 na stronie <a href=\"http:\/\/www.wieczorgier.pl\" target=\"_blank\" rel=\"noopener\">www.wieczorgier.pl<\/a> oraz specjalnie stworzonym na Facebooku profilu Wieczoru Gier Rodzinnych. Tutaj opr&oacute;cz zadania trudnych pyta\u0144 na temat wychowywania dzieci mo\u017cna bra\u0107 udzia\u0142 w konkursach i dzieli\u0107 si\u0119 zdj\u0119ciami z innymi uczestnikami.<\/p>\n<p>Kampania promuj\u0105ca akcj\u0119 obejmuje telewizj\u0119 (TVP, TVN, TVN tematyczne, kana\u0142y At Media, product placement w &#8222;Dzie\u0144 Dobry TVN&#8221;), internet (strony o profilu kobiecym, wyszukiwarki) i pras\u0119 (prasa kobieca i poradnikowa).<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Hasbro rozpocz\u0119\u0142a promocj\u0119 akcji &#8222;Wiecz&oacute;r Gier Rodzinnych&#8221;, zach\u0119caj\u0105cej do sp\u0119dzanie czasu razem w rodzinie przy grach planszowych.","protected":false},"author":1,"featured_media":22845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[224],"class_list":{"0":"post-22844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-universal-mccann","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22844"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22845"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}