{"id":22806,"date":"2010-10-01T15:21:48","date_gmt":"2010-10-01T13:21:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfra-otworz-oczy-wideo\/"},"modified":"2010-10-01T15:21:48","modified_gmt":"2010-10-01T13:21:48","slug":"cyfra-otworz-oczy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfra-otworz-oczy-wideo.html","title":{"rendered":"Cyfra+: Otw\u00f3rz oczy (wideo)"},"content":{"rendered":"<p>Kampania zach\u0119ca do skorzystania z oferty promocyjnej &#8211; 50 proc. rabatu przez 9 miesi\u0119cy na nowe pakiety z Canal+ i kana\u0142ami HD, wzbogaconymi ostatnio tak\u017ce o siedem kana\u0142&oacute;w Polsatu.<\/p>\n<p>Bohaterk\u0105 spotu jest ma\u0142a dziewczynka z czerwonym lizakiem, pojawiaj\u0105ca si\u0119 we wszystkich ods\u0142onach jesiennej kampanii Cyfry+.<\/p>\n<p>W kampanii zosta\u0142o u\u017cyte nowe has\u0142o marki &#8222;Cyfra+. Otw&oacute;rz oczy&#8221; a tak\u017ce nowe logo Cyfra+ HD.<\/p>\n<p>Kampania b\u0119dzie realizowana r&oacute;wnocze\u015bnie w telewizji, prasie i internecie. 30 i 15 sekundowe spoty reklamowe zostan\u0105 wyemitowane na antenie kana\u0142&oacute;w og&oacute;lnopolskich i tematycznych: TVP1, TVP2, Polsat, TVN, TVN 24, TVN Style, TVN Meteo, TVN Turbo, Polsat Sport, AXN, Kino Polska, FoxLife, Filmbox, Travel Channel, Hallmark, National Geographic, Zone Europa, Zone Reality, Tele 5, TV Puls, Comedy Central, TVS, Movies 24, AXN Crime, BBC Lifestyle. Reklama b\u0119dzie emitowana tak\u017ce w stacjach radiowych: RMF FM, Radio Zet, PR 3, Z\u0142ote Przeboje, b\u0119dzie tak\u017ce promowana w internecie.<\/p>\n<p>Pa\u017adziernikow\u0105 kampani\u0119 przygotowa\u0142a dla Cyfra+ agencja Change Communications. Media zaplanowa\u0142 dom mediowy MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 druga ods\u0142ona jesiennej kampanii sprzeda\u017cowej Cyfry+.","protected":false},"author":1,"featured_media":22807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-22806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22806"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22807"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}