{"id":22802,"date":"2010-10-01T16:15:48","date_gmt":"2010-10-01T14:15:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kinowa-kampania-sokow-fortuna-wideo\/"},"modified":"2010-10-01T16:15:48","modified_gmt":"2010-10-01T14:15:48","slug":"kinowa-kampania-sokow-fortuna-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kinowa-kampania-sokow-fortuna-wideo.html","title":{"rendered":"Kinowa kampania sok\u00f3w Fortuna (wideo)"},"content":{"rendered":"<p>Agencja Red8 stworzy\u0142a 30-sekundowy spot, b\u0119d\u0105ce kontynuacj\u0105 i rozwini\u0119ciem strategii komunikacji z 2008 roku, gdzie g\u0142&oacute;wn\u0105 rol\u0119 graj\u0105 100 proc. owoce.<\/p>\n<p>Ca\u0142a kampania zbudowana zosta\u0142a jako testimonial owoc&oacute;w, kt&oacute;re przewrotnie t\u0142umacz\u0105 co zdecydowa\u0142o o ich udziale w &#8222;tej w\u0142a\u015bnie superprodukcji&#8221;.<\/p>\n<p>Celem kampanii jest dalsze komunikacyjne wzmacnianie percepcji jako\u015bci produkt&oacute;w Fortuny oraz dostarczanie argument&oacute;w zakupowych istotnych z punkt&oacute;w widzenia konsument&oacute;w.<\/p>\n<p>W kampanii po raz pierwszy pojawia si\u0119 r&oacute;wnie\u017c nowy claim &#8222;Fortuna. Najlepsze owoce w roli soku&#8221;.<\/p>\n<p>Spot emitowany b\u0119dzie w kinach sieci Cinema City przed filmem &#8222;Jedz, m&oacute;dl si\u0119 i kochaj&#8221;. Media zaplanowa\u0142 i kupi\u0142 MediaCom we wsp&oacute;\u0142pracy z New Age Media Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a pierwsza kinowa kampania sok&oacute;w Fortuny.","protected":false},"author":1,"featured_media":22803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[849,2246,831,288],"class_list":{"0":"post-22802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cinema-city","9":"tag-fortuna","10":"tag-mediacom","11":"tag-new-age-media","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22802"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22803"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}