{"id":22792,"date":"2010-10-02T20:55:00","date_gmt":"2010-10-02T18:55:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/michelin-zima-przestaje-byc-grozna\/"},"modified":"2010-10-02T20:55:00","modified_gmt":"2010-10-02T18:55:00","slug":"michelin-zima-przestaje-byc-grozna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/michelin-zima-przestaje-byc-grozna.html","title":{"rendered":"Michelin: Zima przestaje by\u0107 gro\u017ana"},"content":{"rendered":"<p>Kontekst reklamy jest oparty na walce dobra ze z\u0142em. Ludzik Michelin, ambasador marki, przychodzi z pomoc\u0105 kierowcom w zimowych tarapatach wymieniaj\u0105c ich opony na  opony nowej generacji Michelin Alpin 4.<\/p>\n<p>Kampania reklamowa jest zapowiadana w internecie. Od 8 pa\u017adziernika zasi\u0119g kampanii powi\u0119kszy si\u0119 o telewizj\u0119 i pras\u0119, a od listopada dodatkowo o reklam\u0119 zewn\u0119trzn\u0105.<\/p>\n<p>Kampania potrwa do 31 grudnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania Michelin pod has\u0142em &#8222;Zima przestaje by\u0107 gro\u017ana z zimowymi oponami Michelin&#8221;.","protected":false},"author":1,"featured_media":22793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-22792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22792"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22793"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}