{"id":22788,"date":"2010-10-03T20:40:38","date_gmt":"2010-10-03T18:40:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chilli-zet-nowe-logo-kampania-i-kanaly\/"},"modified":"2010-10-03T20:40:38","modified_gmt":"2010-10-03T18:40:38","slug":"chilli-zet-nowe-logo-kampania-i-kanaly","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/chilli-zet-nowe-logo-kampania-i-kanaly.html","title":{"rendered":"Chilli Zet: nowe logo, kampania i kana\u0142y"},"content":{"rendered":"

W kampanii zostan\u0105 wykorzystane outdoor, prasa i internet. Reklamy na backlightach pojawi\u0105 si\u0119 w presti\u017cowych miejscach Poznania, Warszawy, Wroc\u0142awia, Gda\u0144ska i Gdyni.<\/p>\n

W kampanii prasowej zaplanowano m.in. takie tytu\u0142y jak Elle, Top Gear, Logo, Malemen, Fashion Magazine, Viva, Zwierciad\u0142o, Forbes, Newsweek, Polityka i Wprost. W internecie bannery Chilli Zet b\u0119dzie mo\u017cna zobaczy\u0107 na Onecie i Wirtualnej Polsce.<\/p>\n

Chilli Zet wprowadza równie\u017c modyfikacje do logotypu. Celem zmiany jest dostosowanie identyfikacji wizualnej stacji do nowej identyfikacji marki-matki Radio Zet. Dotychczas obowi\u0105zuj\u0105ca kolorystyka nie ulegnie zmianie.<\/p>\n

Zostanie tak\u017ce uruchomiona nowa strona www.chillizet.pl<\/a>. Oprócz zmian wizualnych, nowo\u015bci\u0105 b\u0119d\u0105 cztery kana\u0142y muzyczne: Chilli Zet Rafal Bryndal Jazz Quartet, czyli jazzowe utwory wybrane przez Rafa\u0142a Bryndala, Chilli Zet Deep – z utworami lounge i chill out z domieszk\u0105 deep house’u, Chilli Zet PL – polscy wykonawcy w wydaniu chilloutowym oraz Chilli Zet Covers, zawieraj\u0105cy znane utwory w chilloutowych interpretacjach.<\/p>\n

Nowy logotyp Chilli Zet zaprojektowa\u0142o Mamastudio. Za kreacj\u0119 kampanii odpowiada agencja Brasil (art director: Rafa\u0142 Mazur). Zdj\u0119cie wykona\u0142 Robert Ceranowicz, a media zaplanowa\u0142 i zakupi\u0142 dom mediowy Zenith Optimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Chilli Zet rozpoczyna kampani\u0119 wizerunkow\u0105 pod has\u0142em „Nastaw si\u0119 na chill out”. Modyfikacji uleg\u0142 logotyp i strona internetowa stacji.","protected":false},"author":1,"featured_media":22789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[871,915,924,250],"class_list":{"0":"post-22788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-brasil","9":"tag-chilli-zet","10":"tag-mamastudio","11":"tag-zenithoptimedia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22788"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22789"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}