{"id":22554,"date":"2010-10-11T12:29:40","date_gmt":"2010-10-11T10:29:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/timberland-natura-potrzebuje-bohaterow-wideo\/"},"modified":"2010-10-11T12:29:40","modified_gmt":"2010-10-11T10:29:40","slug":"timberland-natura-potrzebuje-bohaterow-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/timberland-natura-potrzebuje-bohaterow-wideo.html","title":{"rendered":"Timberland: Natura potrzebuje bohater\u00f3w (wideo)"},"content":{"rendered":"<p>Kampania ma charakter wizerunkowy i oparta jest o modele z ekologicznej kolekcji Earthkeepers, w najwi\u0119kszym stopniu odzwierciedlaj\u0105cej misj\u0119 marki i jej d\u0105\u017cenie do minimalizacji negatywnego wp\u0142ywu na \u015brodowisko naturalne.<\/p>\n<p>G\u0142&oacute;wnym celem akcji jest zwi\u0119kszenie \u015bwiadomo\u015bci i rozpoznawalno\u015bci marki Timberland oraz nowego sklepu internetowego Timberland.pl w Polsce.<\/p>\n<p>Kampania telewizyjna przeprowadzona b\u0119dzie w oparciu o spoty 30- i 60-sekundowe, w dw&oacute;ch dopasowanych pod k\u0105tem grupy docelowej kana\u0142ach tematycznych TVN24 oraz TVN CNBC. Pe\u0142n\u0105 60-sekundow\u0105 wersj\u0119 spotu zobaczy\u0107 b\u0119dzie mo\u017cna przed najpopularniejszymi programami w TVN24.<\/p>\n<p>Kampanii telewizyjnej towarzyszy prasowa. Layouty Timberland Eathkeepers i Natura potrzebuje bohater&oacute;w zobaczymy w magazynach Logo i Exklusiv oraz w dodatkach Forbes Private Banking i Luksus. Internetowa ods\u0142ona kampanii realizowana jest na portalu onet.pl. &#8222;Natura potrzebuje bohater&oacute;w&#8221; obecna jest r&oacute;wnie\u017c na witrynach we wszystkich salonach marki.<\/p>\n<p>Kampania potrwa do ko\u0144ca pa\u017adziernika. Zrealizowana zosta\u0142a przez dzia\u0142 marketingu firmy Timberland.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem pa\u017adziernika ruszy\u0142a polska ods\u0142ona globalnej kampanii reklamowej marki Timberland &#8211; &#8222;Natura potrzebuje bohater&oacute;w&#8221;.","protected":false},"author":1,"featured_media":22555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2239,4986,221],"class_list":{"0":"post-22554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-timberland","9":"tag-tvn-24","10":"tag-tvn-cnbc","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22554"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22555"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}