{"id":22538,"date":"2010-10-11T15:07:30","date_gmt":"2010-10-11T13:07:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/natalia-vodianova-twarza-oriflame-wideo\/"},"modified":"2010-10-11T15:07:30","modified_gmt":"2010-10-11T13:07:30","slug":"natalia-vodianova-twarza-oriflame-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/natalia-vodianova-twarza-oriflame-wideo.html","title":{"rendered":"Natalia Vodianova twarz\u0105 Oriflame (wideo)"},"content":{"rendered":"<p>Twarz\u0105 zapachu zosta\u0142a supermodelka Natalia Vodianova. Flakon zapachu zaprojektowa\u0142y Marie Cluzel i Stephanie Bascou, projektantki bu\u017cuterii z House of Baccarat. Kampania obejmuje zar&oacute;wno pras\u0119, jak i telewizj\u0119.<\/p>\n<p>Akcja przebiega pod has\u0142em &#8222;Midnight Pearl &#8211; pokusa dla Twoich zmys\u0142&oacute;w&#8221;. Jej g\u0142&oacute;wnym celem jest zwi\u0119kszenie sprzeda\u017cy nowego zapachu i upgrade marki poprzez wsp&oacute;\u0142prac\u0119 ze \u015bwiatowej s\u0142awy modelk\u0105 &#8211; Natali\u0105 Vodianov\u0105, kt&oacute;ra pojawi si\u0119 w katalogu i spocie telewizyjnym.<\/p>\n<p>Kampania prasowa obejmuje 12 kobiecych tytu\u0142&oacute;w (Party, \u017bycie Gwiazd, Show, Tw&oacute;j Styl, Elle, Glamour, Viva, Pani, InStyle, Avanti, JOY, \u015awiat Kobiety i Claudia). Layout reklamy prasowej przygotowa\u0142a agencja reklamowa Epoka z Krakowa.<\/p>\n<p>Telewizyjn\u0105 reklam\u0119 b\u0119dzie mo\u017cna zobaczy\u0107 w Polsacie, TVN  i kana\u0142ach tematycznych skierowanych do kobiet. Spot zosta\u0142 przygotowany przez Folke Film ze Szwecji. Wyre\u017cyserowa\u0142 go Johan Tappert. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media Group.<\/p>\n<p>Spot telewizyjny nagrano w czeskim zamku Ploskovice. Nagranie 30-sekundowego spotu trwa\u0142o 3 dni.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa nowej wody perfumowanej Oriflame &#8211; Midnight Pearl.","protected":false},"author":1,"featured_media":22539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1269,1435,597,501],"class_list":{"0":"post-22538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-avanti","9":"tag-media-group","10":"tag-twoj-styl","11":"tag-viva","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22538"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}