{"id":22522,"date":"2010-10-11T17:16:56","date_gmt":"2010-10-11T15:16:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/delecta-taki-kisiel-to-jest-fisiel-wideo\/"},"modified":"2010-10-11T17:16:56","modified_gmt":"2010-10-11T15:16:56","slug":"delecta-taki-kisiel-to-jest-fisiel-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/delecta-taki-kisiel-to-jest-fisiel-wideo.html","title":{"rendered":"Delecta: Taki kisiel, to jest Fisiel (wideo)"},"content":{"rendered":"

Kompleksowe dzia\u0142ania zaplanowano w telewizji, prasie, internecie oraz kinach. Komunikacja kampanii zosta\u0142a podporz\u0105dkowana specyfice dwóch grup odbiorców: dzieci (bezpo\u015brednich u\u017cytkowników produktu) oraz ich mam.<\/p>\n

Przekaz skierowany do dzieci koncentruje si\u0119 na zabawie i bohaterze marki – króliku Fisielu. W telewizji zaplanowano sponsoring wieczorynek w TVP1, bajek w Polsacie i Cartoon Network. W internecie przygotowano konkurs na stronie www.fisielowykonkurs.pl<\/a>, wspierany kampani\u0105 spotow\u0105 w Disney Channel i Disney XD.<\/p>\n

Kampani\u0119 prasow\u0105, skierowan\u0105 do mam, zaplanowano w najpopularniejszych tytu\u0142ach prasy kobiecej i poradnikowej.<\/p>\n

Dzia\u0142ania informacyjne dope\u0142nia sponsoring filmu animowanego „\u017bó\u0142wik Sammy”. Informacj\u0119 o Fisielowym kubku zamieszczono na materia\u0142ach promuj\u0105cych film. W kinach we Wroc\u0142awiu, Poznaniu i Szczecinie zostanie dodatkowo przeprowadzona akcja samplingowa. <\/p>\n

Kreacje oraz spot tv przygotowa\u0142a agencja Red8 Communications Group. Media zakupi\u0142 Starcom.<\/p>\n

Kampania potrwa do ko\u0144ca listopada br.<\/p>\n","protected":false},"excerpt":{"rendered":"„Taki kisiel, to jest Fisiel!” – pod tym has\u0142em ruszy\u0142a z pocz\u0105tkiem pa\u017adziernika kampania reklamowa kisieli bez gotowania dla dzieci Fisielowy kubek Delecta.","protected":false},"author":1,"featured_media":22523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814,377],"class_list":{"0":"post-22522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22522"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22523"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}