{"id":22512,"date":"2010-10-12T10:02:36","date_gmt":"2010-10-12T08:02:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gerber-lagodny-start-dla-brzuszka-wideo\/"},"modified":"2010-10-12T10:02:36","modified_gmt":"2010-10-12T08:02:36","slug":"gerber-lagodny-start-dla-brzuszka-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gerber-lagodny-start-dla-brzuszka-wideo.html","title":{"rendered":"Gerber: \u0141agodny Start dla brzuszka (wideo)"},"content":{"rendered":"<p>Has\u0142o kampanii to &#8222;\u0141agodny Start dla brzuszka&#8221;. Kreacj\u0119 przygotowa\u0142a agencja Legend Group a media kupi\u0142 i zaplanowa\u0142 dom mediowy MEC. Kampania wspieraj\u0105ca mleko Gerber obejmuje tak\u017ce pras\u0119, outdoor oraz internet.<\/p>\n<p>Kampania telewizyjna ma zasi\u0119g og&oacute;lnopolski, obejmie wszystkie g\u0142&oacute;wne stacje, takie jak TVN, TVP, Polsat, a tak\u017ce stacje niszowe. Kampania opiera si\u0119 na koncepcji dbania o komfort brzuszka dziecka.<\/p>\n<p>Kampanii telewizyjnej towarzysz\u0105 tak\u017ce dzia\u0142ania reklamowe w innych mediach. Od numer&oacute;w listopadowych rozpocz\u0119\u0142a si\u0119 kampania prasowa w tytu\u0142ach parentingowych, kobiecych oraz w prasie handlowej. Obejmie ona wszystkie tytu\u0142y parentingowe na polskim rynku oraz wybrane tytu\u0142y kobiece np. Dobre Rady, \u015awiat Kobiety.<\/p>\n<p>Dodatkowo mleko Gerber b\u0119dzie obecne w najwi\u0119kszych polskich miastach za spraw\u0105 kampanii outdoor, kt&oacute;ra rozpocz\u0119\u0142a si\u0119 1 pa\u017adziernika i potrwa do ko\u0144ca 2010 roku. Uzupe\u0142nieniem wsparcia b\u0119d\u0105 dzia\u0142ania w internecie, kt&oacute;re obejm\u0105 zar&oacute;wno kampani\u0119 bannerow\u0105, jak i dzia\u0142ania niestandardowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a telewizyjna kampania reklamowa mleka Gerber.","protected":false},"author":1,"featured_media":22513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1425],"class_list":{"0":"post-22512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-legend-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22512"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22513"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}