{"id":22460,"date":"2010-10-13T10:43:12","date_gmt":"2010-10-13T08:43:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-otwiera-ksiege-ratunkowa-wideo\/"},"modified":"2015-01-13T01:29:04","modified_gmt":"2015-01-13T01:29:04","slug":"coca-cola-otwiera-ksiege-ratunkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/coca-cola-otwiera-ksiege-ratunkowa-wideo.html","title":{"rendered":"Coca-Cola otwiera ksi\u0119g\u0119 ratunkow\u0105 (wideo)"},"content":{"rendered":"<p>Kampania jest prowadzona przede wszystkim w mediach spo\u0142eczno\u015bciowych, a jej g\u0142&oacute;wna aktywacja znajduje si\u0119 na stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.cokezero.pl\/ksiegaratunkowa\/\" target=\"_blank\">www.cokezero.pl<\/a>, kt&oacute;ra zintegrowana jest tak\u017ce z profilem marki na Facebook&#8217;u.&nbsp;<\/p>\n<p>Kampanii towarzyszy r&oacute;wnie\u017c spot TV.<\/p>\n<p>Dzia\u0142ania on-line przygotowa\u0142a agencja <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/k2-internet,10428,1.html\" target=\"_blank\">K2 Internet<\/a>, za zakup i planowanie medi&oacute;w odpowiedzialny jest dom mediowy Starcom, za przygotowanie kampanii telewizyjnej agencja&nbsp;<a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/mccann-erickson-polska,4213,1.html\" target=\"_blank\">McCann Erickson<\/a>, a dzia\u0142ania PR realizuje <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/edelman-polska,12147,1.html\" target=\"_blank\">Edelman Polska<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem pa\u017adziernika ruszy\u0142a nowa kampania Coca-Cola Zero.","protected":false},"author":1,"featured_media":22461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[57,889,128,709,759],"class_list":{"0":"post-22460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-coca-cola","10":"tag-edelman","11":"tag-facebook","12":"tag-k2-internet","13":"tag-mccann-erickson","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22460"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22461"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}