{"id":22430,"date":"2010-10-13T15:53:14","date_gmt":"2010-10-13T13:53:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/facebook-zmienil-cennik-reklamowy\/"},"modified":"2015-01-13T01:29:04","modified_gmt":"2015-01-13T01:29:04","slug":"facebook-zmienil-cennik-reklamowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/facebook-zmienil-cennik-reklamowy.html","title":{"rendered":"Facebook zmieni\u0142 cennik reklamowy"},"content":{"rendered":"<p>Najwa\u017cniejsze zmiany, jakie w nim wprowadzono, to wzrost minimalnej warto\u015bci zam&oacute;wienia oraz rozbudowanie targetowania tzw. &#8222;dni&oacute;wek&#8221;.<\/p>\n<p>W nowym cenniku zwi\u0119kszono minimaln\u0105 warto\u015b\u0107 zam&oacute;wienia do 29 500 z\u0142 netto. R&oacute;wnocze\u015bnie jednak obni\u017cona zosta\u0142a warto\u015b\u0107 CPM dla reklam emitowanych na stronie g\u0142&oacute;wnej Facebooka, jak i na podstronach witryny, czyli w modelu ASU. Zabieg ten pozwoli reklamodawcom na zakup wi\u0119kszej liczby ods\u0142on w ramach pojedynczej kampanii.<\/p>\n<p>Zmiany w cenniku nast\u0105pi\u0142y tak\u017ce w przypadku reklam emitowanych w modelu Reach Block, czyli na pierwszych pi\u0119ciu ods\u0142onach strony g\u0142&oacute;wnej dokonanych przez internaut\u0119 danego dnia. Wprowadzono tu sze\u015b\u0107 nowych segment&oacute;w s\u0142u\u017c\u0105cych targetowaniu kampanii, m.in. kategorie &#8222;M\u0119\u017cczy\u017ani 18+&#8221;, &#8222;Kobiety 18+&#8221;, czy &#8222;Wszyscy 13-17&#8221;. Dla Reach Block&oacute;w zmieniono r&oacute;wnie\u017c podzia\u0142 dni tygodnia na dni robocze &#8211; od poniedzia\u0142ku do czwartku i weekend &#8211; od pi\u0105tku do niedzieli.<\/p>\n<p>Nowy cennik serwisu Facebook obowi\u0105zywa\u0142 b\u0119dzie do ko\u0144ca roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Od pa\u017adziernika br. obowi\u0105zuje nowy cennik reklamowy serwisu Facebook.","protected":false},"author":1,"featured_media":22431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[128],"class_list":{"0":"post-22430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-facebook","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22430"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22431"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}