{"id":22402,"date":"2010-10-14T14:44:06","date_gmt":"2010-10-14T12:44:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piles-nie-jedz-wideo\/"},"modified":"2010-10-14T14:44:06","modified_gmt":"2010-10-14T12:44:06","slug":"piles-nie-jedz-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piles-nie-jedz-wideo.html","title":{"rendered":"Pi\u0142e\u015b? Nie jed\u017a! (wideo)"},"content":{"rendered":"<p>Kampania przestrzega przed prowadzeniem pojazd&oacute;w po spo\u017cyciu alkoholu i zwraca uwag\u0119 na negatywne konsekwencje wynikaj\u0105ce z takich zachowa\u0144. W szczeg&oacute;lno\u015bci kierowana jest do m\u0142odych uczestnik&oacute;w ruchu drogowego w wieku 18-30 lat.<\/p>\n<p>Kampania obejmuje dzia\u0142ania ATL, BTL i PR. Realizowana jest poprzez spoty reklamowe w telewizji, radiu, kinach, jak r&oacute;wnie\u017c reklamy na autobusach oraz ulotki. Ponadto, przed 75 sto\u0142ecznymi klubami i pubami pojawi\u0105 si\u0119 maty z has\u0142em &#8222;Pi\u0142e\u015b? Nie jed\u017a&#8221;.<\/p>\n<p>Za kreacj\u0119 i realizacj\u0119 kampanii odpowiada Fabryka Komunikacji Spo\u0142ecznej, za\u015b dzia\u0142ania PR prowadzi Practum Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania spo\u0142eczna &#8222;Pi\u0142e\u015b? Nie jed\u017a!&#8221;, organizowana przez Zwi\u0105zek Pracodawc&oacute;w Polski Przemys\u0142 Spirytusowy.","protected":false},"author":1,"featured_media":22403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[684,98,1470],"class_list":{"0":"post-22402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fabryka-komunikacji-spolecznej","9":"tag-tvn","10":"tag-zwiazek-pracodawcow-polski-przemysl-spirytusowy","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22402"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22403"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}