{"id":22340,"date":"2010-10-18T10:20:16","date_gmt":"2010-10-18T08:20:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/inotel-dla-domu-i-rodziny-wideo\/"},"modified":"2010-10-18T10:20:16","modified_gmt":"2010-10-18T08:20:16","slug":"inotel-dla-domu-i-rodziny-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/inotel-dla-domu-i-rodziny-wideo.html","title":{"rendered":"Inotel: Dla domu i rodziny (wideo)"},"content":{"rendered":"<p>W ramach kampanii zaplanowano emisj\u0119 telewizyjnego spotu reklamowego (telewizja WTK), reklamy radiowe (Radio Eska, Radio Z\u0142ote Przeboje) oraz dzia\u0142ania skierowane bezpo\u015brednie do mieszka\u0144c&oacute;w Poznania i Wielkopolski, w tym akcje promocyjne, dzia\u0142ania door to door oraz konkursy.<\/p>\n<p>Startuj\u0105ca kampania pocz\u0105tkowo skoncentruje si\u0119 na umacnianiu wizerunku marki, by z czasem akcentowa\u0107 nowo\u015bci ofertowe i promocje: przyspieszenie internetu, nowy pakiet HD, drugi dekoder w standardzie (multiroom), bogatsz\u0105 ofert\u0119 VoD oraz zimowe propozycje filmowe najpopularniejszych kana\u0142&oacute;w.<\/p>\n<p>Inotel wykorzysta tak\u017ce media spo\u0142eczno\u015bciowe, dzia\u0142ania ambientowe oraz marketing wirusowy. Kreacje, produkcje oraz dzia\u0142ania komunikacyjne na potrzeby jesiennej kampanii Inotela realizuj\u0105 dom produkcyjny TakeOneStudio, agencja PR dobocom oraz <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/e_misja-interactive-360,11972,1.html\" target=\"_blank\">E_misja Interactive 360<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a jesienna kampania promocyjna marki Inotel &#8211; wielkopolskiego dostawcy telewizji kablowej, internetu oraz us\u0142ug telefonicznych.","protected":false},"author":1,"featured_media":22341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[869,973,503],"class_list":{"0":"post-22340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-e_misja-interactive","9":"tag-radio-eska","10":"tag-radio-zlote-przeboje","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22340"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22341"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}