{"id":2228,"date":"2013-03-14T12:24:21","date_gmt":"2013-03-14T11:24:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czytelnicy-wola-reklamy-w-prasie\/"},"modified":"2013-03-14T12:24:21","modified_gmt":"2013-03-14T11:24:21","slug":"czytelnicy-wola-reklamy-w-prasie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/czytelnicy-wola-reklamy-w-prasie.html","title":{"rendered":"Czytelnicy wol\u0105 reklamy w prasie"},"content":{"rendered":"<p>z 13 europejskich kraj&oacute;w, kt&oacute;re cytuje Rzeczpospolita.<\/p>\n<p>Takiej formie promocji ufa 63 proc. z nich, podczas gdy reklamy telewizyjne budz\u0105 zaufanie 41 proc. europejskich konsument&oacute;w medi&oacute;w, a internetowe: 25 proc. Prawie siedmiu na dziesi\u0119ciu odbiorc&oacute;w uzna\u0142o reklamy w gazetach, magazynach i katalogach za najbardziej przydatne i godne zaufania &#8211; podaje cytowana przez gazet\u0119 firma. Z wynikami tymi nie id\u0105 w parze prognozy dla europejskiego rynku reklam, kt&oacute;re w magazynach i prasie wzrosn\u0105 minimalnie.<\/p>\n<p>Natomiast w Polsce bran\u017ca spodziewa si\u0119 w tym roku znacznych spadk&oacute;w przychod&oacute;w reklamowych prasy. Domy Medowie OMD i Mindshare prognozuj\u0105 je na poziomie do 15 proc. Z kolei Agora spodziewa si\u0119 w magazynach ujemnej dynamiki na poziomie 13-16 proc., a w gazetach na poziomie 22-25 proc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Wi\u0119kszo\u015b\u0107 odbiorc&oacute;w medi&oacute;w w Europie twierdzi, \u017ce najbardziej ufa reklamie zamieszczonej w prasie &#8211; wynika z badania, przeprowadzonego przez fi\u0144sk\u0105 firm\u0119 VAT na 747 osobach z 13&#8230;&nbsp;","protected":false},"author":1,"featured_media":2229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[314],"class_list":{"0":"post-2228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-pap","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2228"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2229"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}