{"id":22242,"date":"2010-10-20T13:26:24","date_gmt":"2010-10-20T11:26:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-badanie-w-ofercie-iibr\/"},"modified":"2010-10-20T13:26:24","modified_gmt":"2010-10-20T11:26:24","slug":"nowe-badanie-w-ofercie-iibr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nowe-badanie-w-ofercie-iibr.html","title":{"rendered":"Nowe badanie w ofercie IIBR"},"content":{"rendered":"<p>Badanie NetEffect integruje dwa typy danych &#8211; wyniki pasywnego pomiaru kontakt&oacute;w z reklam\u0105, pochodz\u0105ce z systemu gemiusDirectEffect, oraz deklaratywne dane dotycz\u0105ce wp\u0142ywu internetowej kampanii reklamowej na wska\u017aniki marketingowe, takie jak znajomo\u015b\u0107 marki, jej wizerunek czy ch\u0119\u0107 zakupu.<\/p>\n<p>W badaniu analizie poddawane s\u0105 informacje pochodz\u0105ce od dw&oacute;ch grup respondent&oacute;w wyr&oacute;\u017cnionych na podstawie twardych danych &#8211; tych, kt&oacute;rzy mieli kontakt \u2028z reklam\u0105 i tych, kt&oacute;rzy na ni\u0105 nie natrafili.<\/p>\n<p>IIBR zapewnia, \u017ce podczas realizacji badania \u015bci\u015ble kontrolowane s\u0105 kryteria doboru pr&oacute;by i proces zbierania ankiet tak, aby respondenci nie r&oacute;\u017cnili si\u0119 pod wzgl\u0119dem struktury spo\u0142eczno-demograficznej, profilu korzystania z internetu oraz sposobu korzystania z serwis&oacute;w, na kt&oacute;rych odbywa si\u0119 kampania.<\/p>\n","protected":false},"excerpt":{"rendered":"Interaktywny Instytut Bada\u0144 Rynkowych (IIBR) wprowadza do swojej oferty nowe narz\u0119dzie do pomiaru efektywno\u015bci kampanii reklamowych w internecie.","protected":false},"author":1,"featured_media":22243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1086],"class_list":{"0":"post-22242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iibr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22242"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22243"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}