{"id":22218,"date":"2010-10-21T11:48:55","date_gmt":"2010-10-21T09:48:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hand-made-wprowadza-nowy-produkt-bakomy-wideo\/"},"modified":"2010-10-21T11:48:55","modified_gmt":"2010-10-21T09:48:55","slug":"hand-made-wprowadza-nowy-produkt-bakomy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hand-made-wprowadza-nowy-produkt-bakomy-wideo.html","title":{"rendered":"Hand Made wprowadza nowy produkt Bakomy (wideo)"},"content":{"rendered":"

Baku\u015b do kieszonki to wariant klasycznych serków Baku\u015b, oferowany w nowych opakowaniach w formie torebki z nakr\u0119tk\u0105. Baku\u015b do kieszonki dost\u0119pny jest w dwóch wariantach smakowych – wanilia i truskawka. W dystrybucji pojawi\u0142 si\u0119 przed wakacjami.<\/p>\n

Na potrzeby komunikacji Bakusia do kieszonki agencja Hand Made przygotowa\u0142a dwa spoty telewizyjne adresowane do matek. Spoty wykorzystuj\u0105 zapocz\u0105tkowan\u0105 wiosn\u0105 bie\u017c\u0105cego roku koncepcj\u0119 kreatywn\u0105 opart\u0105 na idei „za ka\u017cdym sukcesem dziecka stoi dbaj\u0105ca mama”. Elementem koncepcji jest u\u017cycie autorytetu mam znanych sportowców (w spocie pojawia si\u0119 mama Adama Ma\u0142ysza i mama Marcina Gortata). Spoty (30 i 15 sek.) emitowane b\u0119d\u0105 w wiod\u0105cych stacjach telewizyjnych do ko\u0144ca pa\u017adziernika (TVP1, TVP2, TVN, TVN7, TVN mix, Polsat, TV4, Discovery, At Media). Produkcj\u0119 spotów przygotowa\u0142o studio Orka<\/a>. Media na potrzeby kampanii zakupi\u0142 OMD Macroscope<\/a>.<\/p>\n

Ze strony Bakomy za realizacj\u0119 kampanii odpowiada Stephan Kaczmarek (brand manager) i Sebastian Witkowski (marketing manager). W Hand Made<\/a> projekt przygotowany zosta\u0142 przez zespó\u0142: Agata Frankiewicz (zarz\u0105dzanie projektem), Joanna Wierzbiak, Karolina Piwowarczyk, Marcin Palarczyk (kreacja).<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Hand Made przygotowa\u0142a kampani\u0119 telewizyjn\u0105 wprowadzaj\u0105c\u0105 na rynek nowy wariant serków Baku\u015b – do kieszonki.","protected":false},"author":1,"featured_media":22219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[551,397,325],"class_list":{"0":"post-22218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-atmedia","9":"tag-hand-made","10":"tag-macroscope-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22218"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22219"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}