{"id":2220,"date":"2013-03-14T14:16:17","date_gmt":"2013-03-14T13:16:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czy-polskie-marki-dbaja-o-reputacje-w-sieci\/"},"modified":"2013-03-14T14:16:17","modified_gmt":"2013-03-14T13:16:17","slug":"czy-polskie-marki-dbaja-o-reputacje-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/czy-polskie-marki-dbaja-o-reputacje-w-sieci.html","title":{"rendered":"Czy polskie marki dbaj\u0105 o reputacj\u0119 w sieci?"},"content":{"rendered":"<p>problemy z e-PRem czy percepcj\u0105 marki.<br \/>&nbsp;<br \/>Celem badania by\u0142o zweryfikowanie dba\u0142o\u015bci polskich firm o ich w\u0142asny wizerunek w sieci. Przeprowadzono je na pr&oacute;bie 40 najwi\u0119kszych, najbardziej dochodowych i najbardziej rozpoznawalnych marek na polskim rynku. Podzielono je na dwie grupy: 20 brand&oacute;w produktowych i 20 brand&oacute;w us\u0142ugowych. Taki dob&oacute;r mia\u0142 na celu przeanalizowanie r&oacute;\u017cnych marek z r&oacute;\u017cnych bran\u017c przekrojowo.<\/p>\n<p>Marki zosta\u0142y przeanalizowane przez pryzmat trzech obszar&oacute;w: SERM (Serch Engine Reputation Management), postrzeganie marki oraz obecno\u015b\u0107 w social media.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"lightbox\" href=\"http:\/\/www2.mediarun.pl\/images\/2013\/03\/1363266397.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2013\/03\/1363266397.jpg\" alt=\"\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Lemon Sky przeprowadzi\u0142a badanie 40 najwi\u0119kszych polskich marek spo\u015br&oacute;d 500 najbardziej dochodowych firm. O ile wi\u0119kszo\u015b\u0107 z nich dba o Social media, to ju\u017c ma&#8230;","protected":false},"author":1,"featured_media":2221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-2220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2220"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2221"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}