{"id":22080,"date":"2010-10-26T10:41:01","date_gmt":"2010-10-26T08:41:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adocean-wprowadzil-retargetowanie\/"},"modified":"2010-10-26T10:41:01","modified_gmt":"2010-10-26T08:41:01","slug":"adocean-wprowadzil-retargetowanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adocean-wprowadzil-retargetowanie.html","title":{"rendered":"AdOcean wprowadzi\u0142 retargetowanie"},"content":{"rendered":"<p>Nowe rozwi\u0105zanie ma u\u0142atwi\u0107 dotarcie do okre\u015blonej grupy u\u017cytkownik&oacute;w potencjalnie zainteresowanych produktem b\u0105d\u017a us\u0142ug\u0105 na stronie reklamodawcy.<\/p>\n<p>Retargetowanie pozwala ustali\u0107 grup\u0119 u\u017cytkownik&oacute;w zainteresowanych dan\u0105 tematyk\u0105 na stronie, oraz umo\u017cliwia wyselekcjonowanie tych internaut&oacute;w, kt&oacute;rzy mieli kontakt z komunikatem reklamowym. Dzi\u0119ki zastosowaniu tej opcji reklamodawca mo\u017ce uzyska\u0107 mo\u017cliwo\u015b\u0107 ponownego zareklamowania us\u0142ugi b\u0105d\u017a produktu osobom, kt&oacute;re widzia\u0142y dan\u0105 reklam\u0119 wcze\u015bniej, lecz nie zdecydowa\u0142y si\u0119 na wykonanie akcji (np. zakupu produktu).<\/p>\n<p>Technologia retargetowania daje reklamodawcom du\u017co mo\u017cliwo\u015b\u0107 interakcji z potencjalnym klientem. Funkcjonalno\u015b\u0107 ta pozwala zach\u0119ci\u0107 tzw. niezdecydowanych klient&oacute;w do ponownego wej\u015bcia na stron\u0119 i skorzystania z oferty handlowej firmy.<\/p>\n","protected":false},"excerpt":{"rendered":"AdOcean wprowadzi\u0142 do swojego systemu emisji reklam now\u0105 funkcjonalno\u015b\u0107 &#8211; retargetowanie.","protected":false},"author":1,"featured_media":22081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2190],"class_list":{"0":"post-22080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adocean","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22080"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22081"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}