{"id":22018,"date":"2010-10-27T13:11:07","date_gmt":"2010-10-27T11:11:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gj-wprowadza-nowy-model-reklamowy\/"},"modified":"2010-10-27T13:11:07","modified_gmt":"2010-10-27T11:11:07","slug":"gj-wprowadza-nowy-model-reklamowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gj-wprowadza-nowy-model-reklamowy.html","title":{"rendered":"G+J wprowadza nowy model reklamowy"},"content":{"rendered":"<p>LTA to akronim angielskiego wyra\u017cenia Luxury Total Advertising. Reklama w modelu LTA zast\u0119puje ca\u0142kowicie wszelkie inne formy reklamy graficznej, dotychczas oferowane w serwisie.<\/p>\n<p>LTA charakteryzuje si\u0119 tym, \u017ce w okre\u015blonym czasie ca\u0142y serwis <a rel=\"nofollow noopener\" href=\"http:\/\/www.national-geographic.pl\/\" target=\"_blank\">National-Geographic.pl<\/a> na stronie g\u0142&oacute;wnej i wszystkich podstronach reklamuje tylko jednego klienta i jego brand. Klient dociera do wszystkich u\u017cytkownik&oacute;w serwisu z trzema formami reklamy jednocze\u015bnie: tapet\u0105 (lub screeningiem), billboardem i rectanglem. W ten spos&oacute;b mo\u017ce nie tylko promowa\u0107 brand, ale tak\u017ce poszczeg&oacute;lne produkty w swojej ofercie.<\/p>\n<p>Wykluczone s\u0105 inwazyjne formy reklamy (np. reklamy wy\u015bwietlane na warstwie) oraz formaty z d\u017awi\u0119kiem.<\/p>\n<p>Pakiety reklamy LTA w National-Geographic.pl obejmuj\u0105 zakup reklamy w modelu LTA na dzie\u0144 (lub dni), tydzie\u0144, weekend lub 4 tygodnie. Reklama oferowana jest bezpo\u015brednio przez dzia\u0142 reklamy internetowej G+J Polska, jak i ARBOnetwork. Sprzedawana b\u0119dzie tak\u017ce w pakietach z reklam\u0105 prasow\u0105 w magazynach National Geographic Polska oraz NG Traveler.<\/p>\n","protected":false},"excerpt":{"rendered":"G+J Polska, w\u0142a\u015bciciel National-Geographic.pl, od listopada zmienia model sprzeda\u017cy reklam.","protected":false},"author":1,"featured_media":22019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[95,315],"class_list":{"0":"post-22018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gj","9":"tag-national-geographic","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=22018"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/22018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/22019"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=22018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=22018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=22018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}