{"id":21992,"date":"2010-10-27T17:00:57","date_gmt":"2010-10-27T15:00:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-twarz-w-kampanii-kfc\/"},"modified":"2010-10-27T17:00:57","modified_gmt":"2010-10-27T15:00:57","slug":"nowa-twarz-w-kampanii-kfc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-twarz-w-kampanii-kfc.html","title":{"rendered":"Nowa twarz w kampanii KFC"},"content":{"rendered":"<p>Ju\u017c nied\u0142ugo w kampanii KFC pojawi si\u0119 nowa twarz &#8211; zwyci\u0119\u017cczyni konkursu, Dagmary z Kostom\u0142ot&oacute;w ko\u0142o Wroc\u0142awia.&nbsp;Zwyci\u0119ska fotografia wy\u0142oniona zosta\u0142a przez konkursowe jury. Niemal jednog\u0142o\u015bnie uznano, \u017ce ze wszystkich fina\u0142owych prac jej zdj\u0119cie najlepiej wpisuje si\u0119 w filozofi\u0119 marki KFC.<\/p>\n<p>Opr&oacute;cz mo\u017cliwo\u015bci pojawienia si\u0119 na billboardzie reklamowym, Dagmara w ramach nagrody g\u0142&oacute;wnej otrzyma r&oacute;wnie\u017c MacBooka Pro.<\/p>\n<p>W konkursie nagrodzony zosta\u0142 r&oacute;wnie\u017c Mariusz z Gdyni, kt&oacute;ry otrzyma\u0142 nagrod\u0119 publiczno\u015bci &#8211; w jego r\u0119ce pow\u0119druje iPad. Wyr&oacute;\u017cnienie to przyznane zosta\u0142o w drugim etapie konkursowym za zdobycie najwi\u0119kszej liczby g\u0142os&oacute;w internaut&oacute;w.<\/p>\n<p>Koncepcja konkursu opracowana zosta\u0142a przez zesp&oacute;\u0142 marketingu marki KFC. Strona &#8222;Life tastes great!&#8221; dedykowana konkursowi przygotowana zosta\u0142a przez agencj\u0119 Genero. Dzia\u0142ania promuj\u0105ce konkurs w internecie zaplanowane zosta\u0142y przez agencj\u0119 Codemedia. Dzia\u0142ania PR prowadzi\u0142a agencja Solski Burson-Marsteller.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Life tastes great&#8221; &#8211; to wszystko, co trzeba by\u0142o wyrazi\u0107 w konkursie fotograficznym zorganizowanym przez KFC, aby trafi\u0107 na billboard reklamowy marki.","protected":false},"author":1,"featured_media":21993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[406,236],"class_list":{"0":"post-21992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-codemedia","9":"tag-kfc","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21992"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21993"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}