{"id":21990,"date":"2010-10-27T17:05:59","date_gmt":"2010-10-27T15:05:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stop-biegunce-nowa-kampania-stoperanu-wideo\/"},"modified":"2010-10-27T17:05:59","modified_gmt":"2010-10-27T15:05:59","slug":"stop-biegunce-nowa-kampania-stoperanu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stop-biegunce-nowa-kampania-stoperanu-wideo.html","title":{"rendered":"Stop biegunce &#8211; nowa kampania Stoperanu (wideo)"},"content":{"rendered":"<p>Spot oparty jest na wyrazistym zabiegu formalnym &#8211; wypowiedziach poszczeg&oacute;lnych u\u017cytkownik&oacute;w leku, akcentowanych charakterystycznym gestem rekomendowania w kadrze opakowania, kt&oacute;ry pozwala p\u0142ynnie i przej\u015b\u0107 do kolejnej sytuacji i bohatera spotu. W finale filmu ambasadorzy marki tworz\u0105c wsp&oacute;lnie opakowanie leku, podkre\u015blaj\u0105 powszechno\u015b\u0107 u\u017cycia Stoperanu.<\/p>\n<p>Za kreacj\u0119 spotu Stoperanu odpowiada agencja reklamowa Opus B, obs\u0142uguj\u0105ca mark\u0119 d\u0142ugofalowo. Spot w re\u017cyserii Adama Chmieleckiego wyprodukowa\u0142o  Studio Tramway. Media zaplanowa\u0142 i zakupi\u0142 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania marki Stoperan ma utrwali\u0107 w \u015bwiadomo\u015bci odbiorc&oacute;w pozycj\u0119 marki w\u015br&oacute;d lek&oacute;w antybiegunkowych.","protected":false},"author":1,"featured_media":21991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[735,377],"class_list":{"0":"post-21990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-opus-b","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21990"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21991"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}