{"id":21884,"date":"2010-11-02T16:22:10","date_gmt":"2010-11-02T15:22:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bosch-teraz-mozesz-sie-zapomniec-wideo\/"},"modified":"2010-11-02T16:22:10","modified_gmt":"2010-11-02T15:22:10","slug":"bosch-teraz-mozesz-sie-zapomniec-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bosch-teraz-mozesz-sie-zapomniec-wideo.html","title":{"rendered":"Bosch: Teraz mo\u017cesz si\u0119 zapomnie\u0107 (wideo)"},"content":{"rendered":"<p>Najistotniejszym elementem planowanej promocji, jest kampania reklamowa, kt&oacute;ra obejmie nast\u0119puj\u0105ce media:<\/p>\n<ul>\n<li>Telewizja: 5-tygodniowa kampania, kt&oacute;rej zasi\u0119g szacowany jest na 1000 GRP. Od 5 listopada spoty prezentuj\u0105ce nowe \u017celazko Bosch zobacz\u0105 widzowie m.in. stacji TVN, TVP 1 i TVP 2, Polsat i kana\u0142&oacute;w tematycznych.<\/li>\n<li>Prasa: kampania obejmie kilkana\u015bcie najwa\u017cniejszych polskich tytu\u0142&oacute;w magazyn&oacute;w opiniotw&oacute;rczych, kobiecych i wn\u0119trzarskich (m.in. Wprost, Polityka, Claudia, Olivia, Elle, InStyle, Uroda, Dobre Rady, Przyjaci&oacute;\u0142ka, Party, Cztery K\u0105ty, M jak mieszkanie).<\/li>\n<li>Internet: na okres kampanii uruchomiona zostanie specjalna witryna <a rel=\"nofollow noopener\" href=\"http:\/\/www.zelazka-bosch.pl\/\" target=\"_blank\">www.zelazka-bosch.pl<\/a>, kt&oacute;ra b\u0119dzie wsparta pozycjonowaniem w wyszukiwarce Google, bannerami na wybranych portalach oraz w serwisie spo\u0142eczno\u015bciowym Facebook.<\/li>\n<li>Materia\u0142y POS: prezentery w sklepach, nak\u0142adki na stop\u0119, owijki.<\/li>\n<\/ul>\n<p>Layouty reklam prasowych, materia\u0142y POS oraz adaptacj\u0119 spotu hiszpa\u0144skiego wykona\u0142a agencja <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/just,158,1.html\" target=\"_blank\">Just<\/a>.&nbsp;Za zakup telewizji odpowiada&nbsp;<a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/mediacom-warszawa,319,1.html\" target=\"_blank\">MediaCom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Moc w parze z bezpiecze\u0144stwem&#8221; rusza jesienno-zimowa kampania promocyjna \u017celazek marki Bosch z systemem SensorSecure.","protected":false},"author":1,"featured_media":21885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[952,831],"class_list":{"0":"post-21884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-just","9":"tag-mediacom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21884"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21885"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}