{"id":21830,"date":"2010-11-04T10:18:49","date_gmt":"2010-11-04T09:18:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mixx-awards-2010-nagrody-rozdane\/"},"modified":"2010-11-04T10:18:49","modified_gmt":"2010-11-04T09:18:49","slug":"mixx-awards-2010-nagrody-rozdane","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/mixx-awards-2010-nagrody-rozdane.html","title":{"rendered":"Mixx Awards 2010: nagrody rozdane"},"content":{"rendered":"<p>Do tegorocznej edycji Mixx Awards zg\u0142oszono 136 kampanii interaktywnych. Najwi\u0119cej zg\u0142osze\u0144 (23) walczy\u0142o o nagrody w kategorii &#8222;Kampania wizerunkowa&#8221;, tylko jeden projekt trafi\u0142 do kategorii &#8222;E-mail marketing&#8221;.<\/p>\n<p>Za\u0142o\u017ceniem nagr&oacute;d Mixx by\u0142o wy\u0142onienie i nagrodzenie kampanii interaktywnych, kt&oacute;re zaskakiwa\u0142y form\u0105 &#8211; by\u0142y po\u0142\u0105czeniem kreatywno\u015bci i efektywno\u015bci. Celem konkursu jest zaprezentowanie najciekawszych rozwi\u0105za\u0144 kreatywnych oraz ich tw&oacute;rc&oacute;w marketerom ze wszystkich dziedzin gospodarki.<\/p>\n<p>Jury ocenia\u0142o prace w trzynastu kategoriach.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Lista nagrodzonych:<\/span><\/p>\n<p>Kampania wizerunkowa: <strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/case-study,case-study-wielka-inwazja-malego-gloda-wideo,37293,2,1,1.html\" target=\"_blank\" rel=\"noopener\">Wielka Inwazja Ma\u0142ego G\u0142oda<\/a><\/strong><\/p>\n<p>Launch produktu: <strong>Samsung Game<\/strong><\/p>\n<p>Bezpo\u015bredni odzew: <strong>Lech Ice Team<\/strong><\/p>\n<p>Najlepsze zastosowanie nowych medi&oacute;w: <strong>Rexona Aurora<\/strong> oraz <strong>Nikefootball.wp.pl<\/strong><\/p>\n<p>Marketing w wyszukiwarkach: <strong>kampania SEM dla Allianz Direct<\/strong><\/p>\n<p>Marketing spo\u0142eczno\u015bciowy: <strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/case-study,case_study_paczkobranie_wideo,37348,2,1,1.html\" target=\"_blank\" rel=\"noopener\">Paczkobranie<\/a><\/strong><\/p>\n<p>Gry: <strong>Trenuj z Torresem<\/strong><\/p>\n<p>Video online: <strong>Transformers w TVN<\/strong><\/p>\n<p>E-mail marketing: <strong>Wakacje na dzie\u0144 kobiet &#8211; Triada<\/strong><\/p>\n<p>Branded content: <strong>M&amp;M&#8217;s emotikonki<\/strong><\/p>\n<p>Lojalno\u015b\u0107 wobec brandu: <strong>Bileciki do kontroli &#8211; Cropp<\/strong><\/p>\n<p>Kampania spo\u0142eczna i non-profit: <strong>Szlachetna Paczka<\/strong><\/p>\n<p>Kampania cross-mediowa: <strong>Klikasz AXE<\/strong><\/p>\n<p><strong><br \/><\/strong><\/p>\n<p>Nagrody wr\u0119czono podczas gali w warszawskim Teatrze Capitol.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever klientem a Media Direction OMD agencj\u0105 roku w konkursie Mixx Awards 2010. Cz\u0142owiekiem roku wybrano Marcina Wo\u017aniaka (ARBOmedia), a za najlepsz\u0105 kampani\u0119 uznano &#8222;Paczkobranie&#8221;.","protected":false},"author":1,"featured_media":21831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[137,154],"class_list":{"0":"post-21830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iab","9":"tag-mixx-awards","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21830"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21831"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}