{"id":21824,"date":"2010-11-04T12:29:49","date_gmt":"2010-11-04T11:29:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-odswieza-play\/"},"modified":"2010-11-04T12:29:49","modified_gmt":"2010-11-04T11:29:49","slug":"k2-odswieza-play","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/k2-odswieza-play.html","title":{"rendered":"K2 od\u015bwie\u017ca Play"},"content":{"rendered":"<p>Serwis wzbogacono m.in. o wyr&oacute;\u017cnienie g\u0142&oacute;wnych \u015bcie\u017cek u\u017cytkownika opartych na najpopularniejszych scenariuszach wizyt.<\/p>\n<p>Jednocze\u015bnie w odpowiedzi na nowe pozycjonowanie marki Play, kreacje wykorzystane w portalu bazuj\u0105 na naturalnych zdj\u0119ciach, przedstawiaj\u0105cych ludzi w codziennych sytuacjach. Ca\u0142o\u015b\u0107 domyka ikonografia, wypracowana na potrzeby portalu przez ilustratora Paw\u0142a Jo\u0144c\u0119 (Pejot).<\/p>\n<p>Sami u\u017cytkownicy mieli wp\u0142yw na wygl\u0105d tego portalu. Zorganizowano &#8222;Wybory w Play&#8221; i do oceny odbiorc&oacute;w wystawiono dwie wersje strony g\u0142&oacute;wnej portalu. To pozwoli\u0142o na przyjecie perspektywy u\u017cytkownika, uwzgl\u0119dnienie ich potrzeb i oczekiwa\u0144.<\/p>\n","protected":false},"excerpt":{"rendered":"Play zaprezentowa\u0142 now\u0105 ods\u0142on\u0119 serwisu Playmobile.pl, przygotowanego przez agencj\u0119 K2.","protected":false},"author":1,"featured_media":21825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[48,62],"class_list":{"0":"post-21824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-k2","9":"tag-play","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21824"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21825"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}