Jej cz\u0119\u015bci\u0105 s\u0105 aktywno\u015bci wykorzystuj\u0105ce mechanizmy Word-of-Mouth-Marketing, które realizuje oraz integruje z pozosta\u0142ymi dzia\u0142aniami agencja 6ix WoMM.<\/p>\n
Trzonem kampanii jest konkurs konsumencki pod has\u0142em „ART Freedom”, którego celem jest wygenerowanie zasi\u0119gu nowego serwisu marki oraz zaanga\u017cowanie internautów w \u015bwiat marki Big Star. Konkurs pozwala internautom tworzy\u0107 interaktywny mural na wirtualnym murze berli\u0144skim. Wspierany jest dzia\u0142aniami amplifyingu internetowego na forach dyskusyjnych i platformach spo\u0142eczno\u015bciowych oraz dzia\u0142aniami Social Media, na Facebooku.<\/p>\n
Zako\u0144czenie konkursu zaplanowano na 2.12.2010r., natomiast dzia\u0142ania wspieraj\u0105ce mark\u0119 b\u0119d\u0105 realizowane do ko\u0144ca roku.<\/p>\n
Za koncepcj\u0119 i realizacj\u0119 kampanii odpowiadaj\u0105 agencje nale\u017c\u0105ce do grupy marketingu zintegrowanego NuOrder<\/a>. Dzia\u0142ania interaktywne przeprowadza E_misja Interactive 360<\/a>, a dzia\u0142ania marketingu rekomendacji – 6ix WoMM.<\/p>\n","protected":false},"excerpt":{"rendered":"Z ko\u0144cem pa\u017adziernika rozpocz\u0119\u0142a si\u0119 kampania wspieraj\u0105ca now\u0105 kolekcj\u0119 jesie\u0144\/zima marki Big Star.","protected":false},"author":1,"featured_media":21775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[1885,869,128,868],"class_list":{"0":"post-21774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-big-star","10":"tag-e_misja-interactive","11":"tag-facebook","12":"tag-nuorder","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21774"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21775"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}