W zwi\u0105zku ze startem promocji, rozpocz\u0119\u0142a si\u0119 kampania internetowa pod has\u0142em „Ka\u017cdy sposób jest dobry, by nie zapomnie\u0107 o \u015brodzie”.<\/p>\n
Koncepcja dotyczy sposobów na przypominanie sobie o rzeczach, które s\u0105 dla nas istotne. Na tej podstawie powsta\u0142y trzy linie kreacji bannerów – „kokardka”, „tatua\u017c” i „zegarek”. <\/p>\n
Dzia\u0142ania reklamowe obejmuj\u0105 m.in. Onet.pl, Gazeta.pl, pakiet SuperBrand ARBOmedia i SuperBrand BizON. Ponadto reklamy promocji pojawi\u0105 si\u0119 w rozg\u0142o\u015bniach radiowych.<\/p>\n
Kampania reklamowa potrwa do 4 grudnia 2010 r.<\/p>\n
Autorem koncepcji kampanii jest agencja interaktywna MRM Worldwide. Odpowiada tak\u017ce za kreacj\u0119 do internetu oraz castingi i realizacj\u0119 video. Agencja DDB<\/a> zrealizowa\u0142a materia\u0142y radiowe, natomiast media zaplanowa\u0142 dom mediowy Universal McCann<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Linie Lotnicze LOT uruchomi\u0142y specjaln\u0105 promocj\u0119, w ramach której konsumenci w ka\u017cd\u0105 \u015brod\u0119 b\u0119d\u0105 mogli kupi\u0107 bilety lotnicze do 50 proc. taniej.","protected":false},"author":1,"featured_media":21725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,1360,224],"class_list":{"0":"post-21724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-pll-lot","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21724"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21725"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}