{"id":21712,"date":"2010-11-08T16:46:12","date_gmt":"2010-11-08T15:46:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wizerunkowa-kampania-antyradia\/"},"modified":"2010-11-08T16:46:12","modified_gmt":"2010-11-08T15:46:12","slug":"wizerunkowa-kampania-antyradia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wizerunkowa-kampania-antyradia.html","title":{"rendered":"Wizerunkowa kampania Antyradia"},"content":{"rendered":"<p>Antyradio to stacja dla odbiorc&oacute;w ceni\u0105cych sobie muzyk\u0119 rockow\u0105 &#8211; od klasyki po najnowsze utwory tego gatunku. T\u0119 wizj\u0119 ma komunikowa\u0107 najnowsza kampania wizerunkowa pod has\u0142em &#8222;Wybierz prawdziwy rock&#8221;. Do jej przeprowadzenia zaplanowano wykorzystanie outdooru, prasy i internetu.<\/p>\n<p>Kampania znajdzie odzwierciedlenie na antenie Antyradia. Od 8 listopada, s\u0142uchacze mog\u0105 bra\u0107 udzia\u0142 w &#8222;Rockowych Wyborach &#8211; wybierz najlepszy rock&#8221;. Najcz\u0119\u015bciej wskazywane utwory znajd\u0105 si\u0119 na dwup\u0142ytowej sk\u0142adance Antyradia, kt&oacute;ra uka\u017ce si\u0119 w grudniu.<\/p>\n<p>Reklamy &bdquo;Wybierz prawdziwy rock&#8221; mo\u017cna zobaczy\u0107 na autobusach i innych no\u015bnikach w Warszawie, Katowicach i Krakowie. W internecie bannery Antyradia ukazuj\u0105 si\u0119 w Onecie i Wirtualnej Polsce. Reklama prasowa obj\u0119\u0142a m.in. magazyny Playboy i CKM.<\/p>\n<p>Ca\u0142o\u015b\u0107 kampanii zosta\u0142a zaplanowana i zrealizowana przez Dzia\u0142 Promocji Marek Lokalnych Grupy Eurozet.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa Antyradia pod has\u0142em &#8222;Wybierz prawdziwy rock&#8221;.","protected":false},"author":1,"featured_media":21713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1395,622,174],"class_list":{"0":"post-21712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ckm","9":"tag-eska","10":"tag-eurozet","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21712"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21713"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}