{"id":21630,"date":"2010-11-11T23:21:27","date_gmt":"2010-11-11T22:21:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketerzy-wola-facebooka-od-nk\/"},"modified":"2010-11-11T23:21:27","modified_gmt":"2010-11-11T22:21:27","slug":"marketerzy-wola-facebooka-od-nk","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/marketerzy-wola-facebooka-od-nk.html","title":{"rendered":"Marketerzy wol\u0105 Facebooka od NK"},"content":{"rendered":"<p>&#8211; wskazuj\u0105 wst\u0119pne wyniki zako\u0144czonego w\u0142a\u015bnie badania Social Media Brand Index 2010.<\/p>\n<p>Bardzo popularna NK.pl (wcze\u015bniej Nasza-klasa.pl) zdoby\u0142a zaledwie 20% wskaza\u0144 os&oacute;b odpowiedzialnych za marketing. Pe\u0142ny raport z bada\u0144 opisuj\u0105cy zakres dzia\u0142a\u0144 najwi\u0119kszych marek w mediach spo\u0142eczno\u015bciowych b\u0119dzie udost\u0119pniony bezp\u0142atnie pod koniec listopada.<\/p>\n<p>Uczestnikami zako\u0144czonego w\u0142a\u015bnie badania by\u0142y osoby odpowiedzialne za planowanie komunikacji marketingowej najwi\u0119kszych marek w Polsce. Jedno z pyta\u0144 na kt&oacute;re odpowiadali dotyczy\u0142o serwis&oacute;w spo\u0142eczno\u015bciowych, kt&oacute;re ich zdaniem najlepiej nadaj\u0105 si\u0119 do prowadzenia dzia\u0142a\u0144 marketingowych. Prawie wszyscy (94% wskaza\u0144) w\u015br&oacute;d najlepszych wskazywali Facebook. Dalej uplasowa\u0142y si\u0119 kolejno YouTube (67%) i NK (Nasza-klasa) z 20% wskaza\u0144. W pierwszej pi\u0105tce znalaz\u0142y si\u0119 te\u017c Twitter (13%) oraz Epuls (10%).<\/p>\n<p>Badanie Social Media Brand Index 2010 to projekt agencji marketingu interaktywnego Think Kong realizowany m.in. we wsp&oacute;\u0142pracy z IAB Polska.<\/p>\n<p>Pe\u0142ny raport z badania b\u0119dzie dost\u0119pny w drugiej po\u0142owie listopada.<\/p>\n<p>Mediarun.pl jest patronem medialnym Social Media Brand Index 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"Prawie 95% brand manager&oacute;w najwi\u0119kszych marek w Polsce uwa\u017ca Facebook za \u015brodowisko sprzyjaj\u0105ce prowadzeniu dzia\u0142a\u0144 marketingowych&#8230;","protected":false},"author":1,"featured_media":21631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[137,183],"class_list":{"0":"post-21630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iab","9":"tag-think-kong","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21630"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21631"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}