{"id":21578,"date":"2010-11-15T15:03:03","date_gmt":"2010-11-15T14:03:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/decathlon-badz-pierwszy-na-stoku\/"},"modified":"2010-11-15T15:03:03","modified_gmt":"2010-11-15T14:03:03","slug":"decathlon-badz-pierwszy-na-stoku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/decathlon-badz-pierwszy-na-stoku.html","title":{"rendered":"Decathlon: B\u0105d\u017a pierwszy na stoku"},"content":{"rendered":"<p>Reklamy promuj\u0105 now\u0105 ofert\u0119 wyposa\u017cenia do sport&oacute;w zimowych &#8211; narciarstwa, snowboardu i \u0142y\u017cwiarstwa. Swoim zasi\u0119giem obejm\u0105 internet, pras\u0119 oraz outdoor.<\/p>\n<p>Kampania w sieci jest geotargetowana na Warszaw\u0119, Krak&oacute;w, Pozna\u0144, Wroc\u0142aw, Opole, Sosnowiec, Gliwice, Bielsko &#8211; Bia\u0142\u0105, \u017bory, Cz\u0119stochow\u0119, Legnic\u0119, Lublin, \u0141&oacute;d\u017a i Gda\u0144sk.<\/p>\n<p>Zaplanowano r&oacute;wnie\u017c pakiety serwis&oacute;w turystycznych zwi\u0105zanych z regionami narciarskimi, strony o sportach zimowych oraz najpopularniejsze witryny fan&oacute;w narciarstwa (m.in. skiforum.pl, narty.wp.pl).<\/p>\n<p>Dodatkowo dom mediowy wykorzystuje reklam\u0119 behawioraln\u0105 skierowan\u0105 do internaut&oacute;w, kt&oacute;rych interesuje sport i rekreacja. Ca\u0142o\u015b\u0107 dzia\u0142a\u0144 uzupe\u0142nia kampania zasi\u0119gowa na najwi\u0119kszych polskich portalach (m.in. onet.pl, gazeta.pl), targetowany mailing oraz kampania w wyszukiwarkach.<\/p>\n<p>Kampani\u0119 jest r&oacute;wnie\u017c obecna w lokalnej&nbsp; prasie i stacjach radiowych. Komunikacja zosta\u0142a dodatkowo rozszerzona o og&oacute;lnopolski dodatek Gazety Wyborczej &#8222;Jedziemy na narty&#8221; oraz o Narciarski Atlas Polski, Czech i S\u0142owacji 2011.<\/p>\n<p>Za planowanie medi&oacute;w odpowiada <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/pan-media-western,328,1.html\" target=\"_blank\">PanMedia Western<\/a>, kreacj\u0119 stworzy\u0142a agencja Garmont.<\/p>\n<p>Kampania potrwa do 21 listopada.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania sieci Decathlon pod has\u0142em &#8222;Narty. B\u0105d\u017a pierwszy na stoku&#8221;.","protected":false},"author":1,"featured_media":21579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[723,724,510],"class_list":{"0":"post-21578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-decathlon","9":"tag-garmont","10":"tag-panmedia-western","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21578"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21579"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}