{"id":21566,"date":"2010-11-15T16:19:46","date_gmt":"2010-11-15T15:19:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/salt-and-pepper-dla-grupy-lux-med\/"},"modified":"2010-11-15T16:19:46","modified_gmt":"2010-11-15T15:19:46","slug":"salt-and-pepper-dla-grupy-lux-med","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/salt-and-pepper-dla-grupy-lux-med.html","title":{"rendered":"Salt and Pepper dla Grupy Lux Med"},"content":{"rendered":"<p>Do zada\u0144 agencji nale\u017ca\u0142o stworzenie key visuala, has\u0142a reklamowego i adaptacja na formaty outdoorowe i internetowe kampanii, promuj\u0105cej otwarcie nowego szpitala Grupy Luz Med na warszawskim Ursynowie.<\/p>\n<p>G\u0142&oacute;wne has\u0142o kampanii brzmi &#8222;Na wszelki wypadek&#8221;. Celem kampanii jest dotarcie do mieszka\u0144c&oacute;w aglomeracji warszawskiej z komunikatem, \u017ce Grupa Lux Med, kojarzona dotychczas z opiek\u0105 ambulatoryjn\u0105, oferuje r&oacute;wnie\u017c opiek\u0119 szpitaln\u0105.<\/p>\n<p>Adresatami dzia\u0142a\u0144 marketingowych s\u0105 mieszkaj\u0105cy w Warszawie i najbli\u017cszej okolicy klienci indywidualni.<\/p>\n<p>Kampania obejmuje outdoor, pras\u0119 og&oacute;lnopolsk\u0105 i lokaln\u0105, internet oraz ulotki i inserty.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Salt and Pepper zwyci\u0119\u017cy\u0142a w przetargu komunikacyjnym organizowanym przez Grup\u0119 Lux Med.","protected":false},"author":1,"featured_media":21567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1916],"class_list":{"0":"post-21566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lux-med","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21566"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21567"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}