{"id":21526,"date":"2010-11-16T16:53:40","date_gmt":"2010-11-16T15:53:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/universal-mccann-otwiera-akademie\/"},"modified":"2010-11-16T16:53:40","modified_gmt":"2010-11-16T15:53:40","slug":"universal-mccann-otwiera-akademie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/universal-mccann-otwiera-akademie.html","title":{"rendered":"Universal McCann otwiera Akademi\u0119"},"content":{"rendered":"<p>UM Academy to program szkoleniowy przygotowany przez ekspert&oacute;w domu mediowego <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/universal-mccann,336,1.html\" target=\"_blank\">Universal McCann<\/a> oraz niezale\u017cnych konsultant&oacute;w mediowych.<\/p>\n<p>Szkolenia UM Academy maj\u0105 pom&oacute;c w poznaniu i zrozumieniu sposob&oacute;w budowania skutecznej komunikacji marketingowej. Program szkole\u0144 obejmuje m.in: poznanie procesu tworzenia strategii mediowych, prezentacj\u0119 bada\u0144 i wska\u017anik&oacute;w u\u017cywanych przy tworzeniu strategii komunikacyjnych, zrozumienie nowych trend&oacute;w w komunikacji marketingowej.<\/p>\n<p>W\u015br&oacute;d wyk\u0142adowc&oacute;w UM Academy s\u0105 mi\u0119dzy innymi: Tomasz Kuisz &#8211; digital strategy director &#8211; na co dzie\u0144 tworz\u0105cy kampanie internetowe, Natalia Hatalska &#8211; niezale\u017cny ekspert rynku mediowego, autorka popularnego bloga o marketingu, Monika W&oacute;jcicka, &nbsp;head of UM Entertainment &#8211; ekspert w dziedzinie niestandardowych akcji mediowych, Magdalena So\u0142tan-Zabielska, group account &amp; innovation director &#8211; ekspert w planowaniu strategicznym oraz Anna Bieniecka &#8211; specjalistka w planowaniu medi&oacute;w.<\/p>\n<p>Szkolenia b\u0119d\u0105 odbywa\u0107 si\u0119 w Warszawie, Poznaniu, Wroc\u0142awiu i Gda\u0144sku we wsp&oacute;\u0142pracy z lokalnymi oddzia\u0142ami UM: agencj\u0105 Amber Media z Gda\u0144ska, agencj\u0105 B&amp;J z Wroc\u0142awia i agencj\u0105 Double Brand z Poznania.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Universal McCann uruchamia UM Academy &#8211; sw&oacute;j pierwszy edukacyjny projekt skierowany na szerzenie wiedzy o funkcjonowaniu medi&oacute;w.","protected":false},"author":1,"featured_media":21527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[224],"class_list":{"0":"post-21526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-universal-mccann","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21526"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21527"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}