{"id":2136,"date":"2013-03-20T14:48:36","date_gmt":"2013-03-20T13:48:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bosch-wybral-the-addictives\/"},"modified":"2013-03-20T14:48:36","modified_gmt":"2013-03-20T13:48:36","slug":"bosch-wybral-the-addictives","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/bosch-wybral-the-addictives.html","title":{"rendered":"Bosch wybra\u0142 The Addictives"},"content":{"rendered":"<p>Agencja odpowiada za ca\u0142o\u015b\u0107 kampanii: strategi\u0119, jej realizacj\u0119 w zakresie dzia\u0142a\u0144 reklamowych w prasie i Internecie oraz sklepach (POS), dzia\u0142ania SEM, oraz e-commerce, ambientowe, PR a tak\u017ce planowanie i zakup medi&oacute;w.<\/p>\n<p>W czasie kampanii agencja komunikowa\u0107 b\u0119dzie dwa g\u0142&oacute;wne przekazy: &#8222;Bosch w ka\u017cdym detalu&#8221; to has\u0142o przewodnie pralek Bosch. Idea kreatywna &#8222;Perfekcja w Twoim rytmie&#8221; podkre\u015bla\u0107 b\u0119dzie funkcj\u0119 VarioPerfect, dzi\u0119ki kt&oacute;rej pralka ma dostosowywa\u0107 si\u0119 do rytmu i stylu \u017cycia  jej u\u017cytkownika. Niezale\u017cnie od tego czy jest si\u0119 singlem, czy te\u017c zabiegan\u0105 mam\u0105 dw&oacute;jki dzieci, lub zorientowanym na oszcz\u0119dno\u015b\u0107 czasu biznesmenem, VarioPerfect to pralka, kt&oacute;ra ma umo\u017cliwia\u0107 wyb&oacute;r: program skracaj\u0105cy czas prania o 60% lub redukcj\u0119 zu\u017cycia energii nawet o 40%.<\/p>\n<p>The Addictives odpowiada za realizacj\u0119 kampanii w modelu 360 stopni, w\u0142\u0105czaj\u0105c do dzia\u0142a\u0144 promocyjnych nowoczesne narz\u0119dzia typu m.in. retargeting, audience buying, remarketing, etc.<\/p>\n<p>Kampania pralek z funkcj\u0105 VarioPerfect trwa\u0107 b\u0119dzie od po\u0142owy marca do ko\u0144ca grudnia 2013 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja komunikacji marek, The Addictives wygra\u0142a przetarg na stworzenie kampanii promuj\u0105cej pralki marki Bosch z funkcj\u0105 VarioPerfect.","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-2136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2136"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2137"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}