{"id":21100,"date":"2010-12-02T11:43:39","date_gmt":"2010-12-02T10:43:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iibr-wprowadza-nowe-narzedzie-badan-internetowych\/"},"modified":"2010-12-02T11:43:39","modified_gmt":"2010-12-02T10:43:39","slug":"iibr-wprowadza-nowe-narzedzie-badan-internetowych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/iibr-wprowadza-nowe-narzedzie-badan-internetowych.html","title":{"rendered":"IIBR wprowadza nowe narz\u0119dzie bada\u0144 internetowych"},"content":{"rendered":"<p>WebExperience \u0142\u0105czy w sobie dwa typy analiz &#8211; bazuj\u0105c\u0105 na tzw. twardych danych odzwierciedlaj\u0105cych zachowania u\u017cytkownik&oacute;w w sieci oraz na wynikach badania opinii respondent&oacute;w.<\/p>\n<p>Nowy produkt IIBR ma pozwili\u0107 na identyfikacje, motywacje i kontekst odwiedzenia witryny, diagnozuj\u0105c do\u015bwiadczenia u\u017cytkownik&oacute;w podczas wizyty, a tak\u017ce ich kolejne dzia\u0142ania po wyj\u015bciu ze strony.<\/p>\n<p>W zale\u017cno\u015bci od specyfiki badanego zagadnienia, stosowane s\u0105 zar&oacute;wno jako\u015bciowe i ilo\u015bciowe badania u\u017cytkownik&oacute;w, analizy eksperckie, jak i pasywny pomiar zachowa\u0144 u\u017cytkownik&oacute;w strony.<\/p>\n<p>&#8211; Dla wi\u0119kszo\u015bci firm strona internetowa staje si\u0119 coraz wa\u017cniejszym narz\u0119dziem komunikacji, sprzeda\u017cy i budowania relacji z klientem. Chcemy, aby badania strony sta\u0142y si\u0119 takim standardem jak testy reklam, czy te\u017c badania shopperowe &#8211; m&oacute;wi Barbara Krug, business development director w IIBR.<\/p>\n","protected":false},"excerpt":{"rendered":"Interaktywny Instytut Bada\u0144 Rynkowych (IIBR) wzbogaca portfel bada\u0144 dedykowanych serwisom internetowym o nowe narz\u0119dzie &#8211; WebExperience.","protected":false},"author":1,"featured_media":21101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[1086],"class_list":{"0":"post-21100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-iibr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21100"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21101"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}