{"id":21076,"date":"2010-12-02T16:28:03","date_gmt":"2010-12-02T15:28:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/s4-z-kampania-dla-nbp\/"},"modified":"2010-12-02T16:28:03","modified_gmt":"2010-12-02T15:28:03","slug":"s4-z-kampania-dla-nbp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/s4-z-kampania-dla-nbp.html","title":{"rendered":"S4 z kampani\u0105 dla NBP"},"content":{"rendered":"<p>Kampania realizowana jest w zwi\u0105zku z up\u0142ywem terminu, w kt&oacute;rym mo\u017cna wymienia\u0107 monety i banknoty sprzed denominacji.<\/p>\n<p>Kampania &#8222;Wymie\u0144my si\u0119&#8221; ma nie tylko informowa\u0107 o ko\u0144cz\u0105cej si\u0119 mo\u017cliwo\u015bci wymiany dawnych monet i banknot&oacute;w, ale te\u017c zach\u0119ca\u0107 do oddawania ich na akcj\u0119 pomocy dla ubogich dzieci, jak\u0105 NBP prowadzi wsp&oacute;lnie z Caritas Polska.<\/p>\n<p>W\u015br&oacute;d wybranych no\u015bnik&oacute;w promowania akcji znalaz\u0142y si\u0119 radio, prasa, outdoor, direct mailingi oraz komunikacja poprzez materia\u0142y POS w plac&oacute;wkach banku.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada dzia\u0142 marketingu NBP.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa S4 przygotowa\u0142a og&oacute;lnopolsk\u0105 kampani\u0119 &#8222;Wymie\u0144my si\u0119&#8221; dla Narodowego Banku Polskiego.","protected":false},"author":1,"featured_media":21077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1014],"class_list":{"0":"post-21076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-s4","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21076"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21077"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}