{"id":21070,"date":"2010-12-02T16:40:03","date_gmt":"2010-12-02T15:40:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przelam-lody-odsniez-otwartosc-wideo\/"},"modified":"2010-12-02T16:40:03","modified_gmt":"2010-12-02T15:40:03","slug":"przelam-lody-odsniez-otwartosc-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/przelam-lody-odsniez-otwartosc-wideo.html","title":{"rendered":"Prze\u0142am lody, od\u015bnie\u017c otwarto\u015b\u0107 (wideo)"},"content":{"rendered":"

Has\u0142em kampanii s\u0105 s\u0142owa: „Prze\u0142am lody, od\u015bnie\u017c otwarto\u015b\u0107!”, które maj\u0105 nawi\u0105zywa\u0107 do dotychczasowej komunikacji Hoop Coli. Dodatkowym wsparciem kampanii telewizyjnej jest nowa, zimowa etykieta, komunikacja w internecie oraz materia\u0142y POS.<\/p>\n

Kampania telewizyjna i internetowa b\u0119dzie trwa\u0142a do 23 stycznia. W stacjach Polsat i kana\u0142ach tematycznych emitowane b\u0119d\u0105 spoty w dwóch wersjach: 15- i 30-sekundowej.<\/p>\n

W ramach zimowej kampanii, Hoop Cola sponsoruje równie\u017c konkurs „Wyko\u0144cz Wojewódzkiego i Figurskiego” w radio Eska Rock oraz w radio Eska konkurs „Konfeska”, w którym Hoop Cola b\u0119dzie wspiera\u0107 „od\u015bnie\u017canie” s\u0142uchaczy z grzechów przed \u015bwi\u0119tami.<\/p>\n

Za kreacj\u0119 i dzia\u0142ania w internecie odpowiada agencja Hand Made<\/a> i jej interaktywny dzia\u0142 Hand Made Flow, a za produkcj\u0119 Papaya Studio. <\/p>\n","protected":false},"excerpt":{"rendered":"Od 6 grudnia na ekranach TV zobaczymy nowy spot Hoop Coli.","protected":false},"author":1,"featured_media":21071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[397,1391,627],"class_list":{"0":"post-21070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hand-made","9":"tag-hand-made-flow","10":"tag-papaya-films","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=21070"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/21070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/21071"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=21070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=21070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=21070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}