{"id":20951,"date":"2010-12-08T10:51:07","date_gmt":"2010-12-08T09:51:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dnb-nord-debiutuje-z-kampania-wideo\/"},"modified":"2010-12-08T10:51:07","modified_gmt":"2010-12-08T09:51:07","slug":"dnb-nord-debiutuje-z-kampania-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dnb-nord-debiutuje-z-kampania-wideo.html","title":{"rendered":"DnB NORD debiutuje z kampani\u0105 (wideo)"},"content":{"rendered":"

Kampania ma charakter wizerunkowo-sprzeda\u017cowy. Jej celem ma by\u0107 zaprezentowanie DnB NORD jako instytucji nowoczesnej, pewnej i stabilnej, o solidnych norweskich korzeniach.<\/p>\n

G\u0142ównym elementem kampanii jest spot TV „Droga”. Emitowany b\u0119dzie w grudniu w wiod\u0105cych stacjach telewizyjnych, takich jak TVP, TVN czy Polsat oraz licznych stacjach tematycznych. W sumie zaplanowano ponad 3 tys. emisji. Spot b\u0119dzie mo\u017cna obejrze\u0107 równie\u017c na portalach internetowych, takich jak Onet, Interia, WP, Gazeta.pl, Iplex.pl.<\/p>\n

Informacyjnym wsparciem kampanii jest specjalnie utworzony, wizerunkowy serwis internetowy www.znajduj.dnbnord.pl<\/a><\/p>\n

Twórc\u0105 kampanii jest warszawska agencja reklamowa Adwertajzing. Reklama telewizyjna zosta\u0142a wyprodukowana przez Mojo films, natomiast za planowanie i zakup mediów odpowiada\u0142 dom mediowy MEC.<\/p>\n","protected":false},"excerpt":{"rendered":"Bank DnB NORD Polska rozpocz\u0105\u0142 pierwsz\u0105 kampani\u0119 reklamow\u0105 o zasi\u0119gu ogólnopolskim.","protected":false},"author":1,"featured_media":20952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1462,2170,294],"class_list":{"0":"post-20951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adwertajzing","9":"tag-dnb-nord","10":"tag-mec","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20951"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20952"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}