{"id":20937,"date":"2010-12-08T16:05:43","date_gmt":"2010-12-08T15:05:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/signal-w-liczbach\/"},"modified":"2010-12-08T16:05:43","modified_gmt":"2010-12-08T15:05:43","slug":"signal-w-liczbach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/signal-w-liczbach.html","title":{"rendered":"Signal w liczbach"},"content":{"rendered":"<p>240 tysi\u0119cy unikalnych u\u017cytkownik&oacute;w serwisu, 9 tysi\u0119cy uczestnik&oacute;w konkursu i 2 400 nowych fan&oacute;w Signal White Now Ice Cool Mint na Facebooku to wyniki zintegrowanej akcji w internecie.<\/p>\n<p>Centralnym punktem kampanii by\u0142 konkurs na specjalnie przygotowanej stronie internetowej nowego wariantu produktu, Signal White Now Ice Cool Mint. Dodatkowe wsparcie gwarantowa\u0142a kampania displayowa, kampania Social Media, dzia\u0142ania amplifyingu internetowego oraz kampania Search Engine Marketing. Agencja zadba\u0142a ponadto o integracj\u0119 dzia\u0142a\u0144 online z prowadzon\u0105 r&oacute;wnolegle kampani\u0105 prasow\u0105 marki.<\/p>\n<p>Wszystkie dzia\u0142ania zak\u0142ada\u0142y aktywacj\u0119 m\u0142odej grupy docelowej nowego wariantu pasty do z\u0119b&oacute;w Signal w internecie. W rezultacie, w trakcie kampanii serwis marki odwiedzi\u0142o 240 tysi\u0119cy unikalnych u\u017cytkownik&oacute;w.<\/p>\n<p>Podczas kampanii liczba fan&oacute;w profilu marki Signal White Now na Facebooku wzros\u0142a o 2400 Internaut&oacute;w generuj\u0105c 58 interakcji z mark\u0105 dziennie. Ponadto, agencja prowadzi\u0142a dzia\u0142ania na 86 forach tematycznych, gdzie inicjowany by\u0142 dialog z konsumentem na temat produktu, jego benefit&oacute;w oraz kampanii konkursowej.<\/p>\n<p>E_misja Interactive 360 (NuOrder Group) odpowiedzialna by\u0142a za stworzenie strategii, kreacj\u0119 i produkcj\u0119 dzia\u0142a\u0144 interaktywnych. Agencja 6ix WoMM (r&oacute;wnie\u017c nale\u017c\u0105ca do NuOrder Group) przeprowadzi\u0142a dzia\u0142ania amplifyingu internetowego oraz Social Media.<\/p>\n<p>Za zakup i optymalizacj\u0119 medi&oacute;w odpowiada\u0142 dom mediowy <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/media-direction-omd,12089,1.html\" target=\"_blank\">Media Direction OMD<\/a>. Kampania trwa\u0142a od wrze\u015bnia do listopada br.<\/p>\n","protected":false},"excerpt":{"rendered":"Zako\u0144czy\u0142a si\u0119 kampania &#8222;Zosta\u0144 \u0141owc\u0105 U\u015bmiech&oacute;w&#8221;, kt&oacute;r\u0105 dla marki Signal przeprowadzi\u0142a grupa marketingu zintegrowanego NuOrder.","protected":false},"author":1,"featured_media":20938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[380,869,868,678],"class_list":{"0":"post-20937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-6ix","9":"tag-e_misja-interactive","10":"tag-nuorder","11":"tag-omd-media-direction","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20938"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}