{"id":20865,"date":"2010-12-10T12:39:01","date_gmt":"2010-12-10T11:39:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/daj-sygnal-kierowcy-nos-odblaski-wideo\/"},"modified":"2010-12-10T12:39:01","modified_gmt":"2010-12-10T11:39:01","slug":"daj-sygnal-kierowcy-nos-odblaski-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/daj-sygnal-kierowcy-nos-odblaski-wideo.html","title":{"rendered":"Daj sygna\u0142 kierowcy &#8211; no\u015b odblaski (wideo)"},"content":{"rendered":"<p>W ramach wsp&oacute;\u0142pracy z KRBRD agencja San Markos przygotowa\u0142a 30-sekundowy spot telewizyjny pt. &#8222;Widzialna R\u0119ka&#8221;.<\/p>\n<p>Kluczow\u0105 rol\u0119 w spocie odgrywa Widzialna R\u0119ka &#8211; odblask, kt&oacute;ry daje kierowcy sygna\u0142, \u017ce na drodze znajduje si\u0119 pieszy. Widzialna r\u0119k\u0105 &#8222;przybija pi\u0105tk\u0119&#8221; kierowcy, nawi\u0105zuj\u0105c z nim porozumienie w my\u015bl has\u0142a przewodniego: &#8222;Daj sygna\u0142 kierowcy &#8211; no\u015b odblaski&#8221;.<\/p>\n<p>Piesi to ponad po\u0142owa u\u017cytkownik&oacute;w ruchu drogowego. Najwi\u0119cej wypadk&oacute;w z ich udzia\u0142em ma miejsce w okresie jesienno-zimowym (listopad-stycze\u0144). Jednocze\u015bnie na drogach trwa niepisana walka mi\u0119dzy wszystkimi uczestnikami ruchu drogowego &#8211; kierowcami, pieszymi, rowerzystami. Projekt &#8222;Widzialna R\u0119ka&#8221; zach\u0119ca ich wszystkich do nawi\u0105zania porozumienia, kt&oacute;re mo\u017ce pom&oacute;c unikn\u0105\u0107 wielu wypadk&oacute;w na drodze.<\/p>\n<p>30-sekundowy spot b\u0119dzie emitowany w og&oacute;lnopolskich telewizjach: TVP, Polsat, TVN oraz w ich kana\u0142ach tematycznych. Zaplanowano ponad 1000 emisji.<\/p>\n","protected":false},"excerpt":{"rendered":"W ramach kampanii &#8222;Moda na odblaski. W\u0142\u0105cz my\u015blenie&#8221; zrealizowano nowy spot telewizyjny promuj\u0105cy bezpieczne zachowanie na drogach.","protected":false},"author":1,"featured_media":20866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2144,273],"class_list":{"0":"post-20865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-krajowa-rada-bezpieczenstwa-ruchu-drogowego","9":"tag-san-markos","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20865"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20866"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}