{"id":20838,"date":"2010-12-12T20:57:34","date_gmt":"2010-12-12T19:57:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/laciate-wybierze-swoja-miss\/"},"modified":"2010-12-12T20:57:34","modified_gmt":"2010-12-12T19:57:34","slug":"laciate-wybierze-swoja-miss","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/laciate-wybierze-swoja-miss.html","title":{"rendered":"\u0141aciate wybierze swoj\u0105 Miss"},"content":{"rendered":"<p>Akcja ma by\u0107 kontynuacj\u0105 d\u0142ugofalowej strategii komunikacji marki maj\u0105cej na celu przybli\u017cenie konsumentom codzienne \u017cycie kr&oacute;w daj\u0105cych mleko \u0141aciate.<\/p>\n<p>Pod adresem&nbsp;<a href=\"http:\/\/www.laciate.pl\" target=\"_blank\" rel=\"noopener\">www.laciate.pl<\/a> zosta\u0142 uruchomiony serwis, kt&oacute;ry prezentuje wszystkie kandydatki do tytu\u0142u Miss Dobrej \u0141aciatej. Internauci mog\u0105 g\u0142osowa\u0107 na wybran\u0105 kandydatk\u0119, a spo\u015br&oacute;d tych najwy\u017cej ocenionych jury wybierze zwyci\u0119zc\u0119.  Na czele jury stoi Piotr G\u0105sowski, polski aktor i artysta kabaretowy.<\/p>\n<p>Konkurs potrwa do 22 grudnia 2010 r. Tu\u017c po og\u0142oszeniu wynik&oacute;w serwis rozpocznie transmisj\u0119 na \u017cywo z obory zwyci\u0119skiej krowy. Strona zawiera\u0107 b\u0119dzie r&oacute;wnie\u017c dodatkowe gry i konkursy dla u\u017cytkownik&oacute;w. Serwis b\u0119dzie aktywny do ko\u0144ca stycznia 2011 r.<\/p>\n<p>Dodatkowo przygotowano specjaln\u0105 aplikacj\u0119 dost\u0119pn\u0105 dla u\u017cytkownik&oacute;w serwisu Facebook, kt&oacute;r\u0105 mo\u017cna znale\u017a\u0107 na profilu Miss Dobra \u0141aciata. Umo\u017cliwia ona g\u0142osowanie, dodawanie komentarzy i obserwacj\u0119 wynik&oacute;w glosowania na bie\u017c\u0105co.<\/p>\n<p>Kampania zosta\u0142a opracowana i jest realizowana przez zesp&oacute;\u0142 MEC Interaction.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka \u0141aciate rozpocz\u0119\u0142a zimow\u0105 kampani\u0105 reklamow\u0105, kt&oacute;ra obejmuje reklam\u0119 w telewizji oraz intensywne dzia\u0142ania komunikacyjne w internecie.","protected":false},"author":1,"featured_media":20839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[294],"class_list":{"0":"post-20838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mec","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20838"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20839"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}