{"id":2062,"date":"2013-03-26T15:23:47","date_gmt":"2013-03-26T14:23:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-prowadzi-dzialania-interaktywne-do-kampanii-pzu\/"},"modified":"2013-03-26T15:23:47","modified_gmt":"2013-03-26T14:23:47","slug":"k2-prowadzi-dzialania-interaktywne-do-kampanii-pzu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/k2-prowadzi-dzialania-interaktywne-do-kampanii-pzu.html","title":{"rendered":"K2 prowadzi dzia\u0142ania interaktywne do kampanii PZU"},"content":{"rendered":"<p>&#8222;Kapitan Nostres&#8221;, promuj\u0105cej AC ubezpieczyciela.<\/p>\n<p>W ramach dzia\u0142a\u0144 K2 przygotowa\u0142a stron\u0119 oraz Custom Gadget na You Tube &#8222;Kapitan Nostres i Nienazwane Ryzyka&#8221; &#8211; zestaw 6 gier, kt&oacute;re maj\u0105 pokaza\u0107, \u017ce tego bohatera nic nie jest w stanie wyprowadzi\u0107 z r&oacute;wnowagi. Internauci mog\u0105 wyzywa\u0107 Nostresa na pojedynek i poddawa\u0107 Kapitana ogromnemu przeci\u0105\u017ceniu. Nostres w ka\u017cdej sytuacji wykazuje si\u0119 najwy\u017cszym opanowaniem, co w zderzeniu z problemami, kt&oacute;re napotyka tworzy paradoksy, na kt&oacute;rych oparty zosta\u0142 humor film&oacute;w. Opanowany charakter Nostresa to czytelne odwo\u0142anie do PZU, ubezpieczyciela, kt&oacute;ry zapewnia spok&oacute;j.<\/p>\n<p>Kampania potrwa do 22 kwietnia br. Koncept i kreacj\u0119 przygotowa\u0142a agencja PZL, media zakupi\u0142 Starlink, dzia\u0142ania online realizuje K2.<\/p>\n<p>K2 pracuje dla PZU od 2009 roku. W tym czasie zrealizowano szereg kampanii produktowych. Grupa K2 wspiera\u0142a r&oacute;wnie\u017c ubieg\u0142oroczny proces komunikacji rebrandingu ubezpieczyciela, odpowiadaj\u0105c za dzia\u0142ania prowadzone w Internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2, w ramach sta\u0142ej wsp&oacute;\u0142pracy z Grup\u0105 PZU, przygotowa\u0142a strategi\u0119 i koncepcj\u0119 kreatywn\u0105 do kampanii zasi\u0119gowej jak i richmediowej prowadzonej pod has\u0142em&#8230;&nbsp;","protected":false},"author":1,"featured_media":2063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[48],"class_list":{"0":"post-2062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-k2","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2062"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2063"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}