{"id":20532,"date":"2010-12-22T13:30:32","date_gmt":"2010-12-22T12:30:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-brainshake-doceniona-unicef\/"},"modified":"2010-12-22T13:30:32","modified_gmt":"2010-12-22T12:30:32","slug":"kampania-brainshake-doceniona-unicef","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/kampania-brainshake-doceniona-unicef.html","title":{"rendered":"Kampania Brainshake doceniona UNICEF"},"content":{"rendered":"<p>Kampania zwi\u0105zana jest z og&oacute;lno\u015bwiatow\u0105 akcj\u0105 &#8222;Kartki Pe\u0142ne \u017bycia&#8221; (&#8222;Cards full of life&#8221;).<\/p>\n<p>W zesz\u0142ym roku Brainshake zaproponowa\u0142 rozwi\u0105zanie \u0142\u0105cz\u0105ce dzia\u0142ania w \u015bwiecie realnym z aktywno\u015bci\u0105 w \u015bwiecie wirtualnym.<\/p>\n<p>Na potrzeby kampanii powsta\u0142a aplikacja internetowa umo\u017cliwiaj\u0105ca rejestracj\u0119 zakupionych kartek oraz \u015bledzenie na udost\u0119pnionej mapie trasy, jak\u0105 kartki pokonuj\u0105 na ca\u0142ym \u015bwiecie.<\/p>\n<p>Akcja zdoby\u0142a uznanie zar&oacute;wno w Polsce, jak i na \u015bwiecie. Otrzyma\u0142a nominacj\u0119 do nagrody Klubu Tw&oacute;rc&oacute;w Reklamy, a ponadto zosta\u0142a bardzo wysoko oceniona w\u015br&oacute;d kampanii realizowanych w ramach projektu &#8222;Cards full of life&#8221; przez komitety UNICEF z ca\u0142ego \u015bwiata.<\/p>\n","protected":false},"excerpt":{"rendered":"17 grudnia ruszy\u0142a w\u0119gierska edycja akcji &#8222;Kartki Pe\u0142ne \u017bycia&#8221;, kt&oacute;r\u0105 Brainshake zorganizowa\u0142 zim\u0105 2009 roku dla polskiego oddzia\u0142u UNICEF.","protected":false},"author":1,"featured_media":20533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1258],"class_list":{"0":"post-20532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-brainshake","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20532"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20533"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}