{"id":20486,"date":"2010-12-27T13:13:48","date_gmt":"2010-12-27T12:13:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-playstation-move-zakazana\/"},"modified":"2010-12-27T13:13:48","modified_gmt":"2010-12-27T12:13:48","slug":"reklama-playstation-move-zakazana","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-playstation-move-zakazana.html","title":{"rendered":"Reklama PlayStation Move zakazana"},"content":{"rendered":"<p>Kontrowersyjna reklama przedstawia\u0142a znajomych bawi\u0105cych si\u0119 kontrolerem. Jeden z graczy pokazany jest podczas wyprowadzania cios&oacute;w, a na pierwszym planie trzyma m\u0119\u017cczyzn\u0119 o ciemnej karnacji za g\u0142ow\u0119, z wyra\u017anym zamiarem uderzenia go w twarz. Has\u0142o reklamowe towarzysz\u0105ce scenie brzmi: &#8222;Gra to tylko pocz\u0105tek&#8230;&#8221;.<\/p>\n<p>Do Advertising Standards Authority, zajmuj\u0105cej si\u0119 monitorowaniem poziomu jako\u015bci reklam, trafi\u0142o osiem skarg dotycz\u0105cych tre\u015bci plakatu. Dotyczy\u0142y one g\u0142&oacute;wnie faktu, \u017ce tak obrazowo pokazana przemoc mo\u017ce zach\u0119ca\u0107 do brutalnych zachowa\u0144 &#8211; zw\u0142aszcza w przypadku dzieci, kt&oacute;re zobacz\u0105 reklam\u0119.<\/p>\n<p>W odpowiedzi na zarzuty, Sony Computer Entertainment UK stwierdzi\u0142o, \u017ce plakat mia\u0142 za zadanie reklamowa\u0107 kontroler, nie za\u015b konkretn\u0105 gr\u0119. Zdaniem firmy &#8222;podj\u0119\u0142a ona odpowiednie kroki, aby uczyni\u0107 zawarte w reklamie obrazy jak najmniej realistycznymi&#8221;.<\/p>\n<p>Pomimo protest&oacute;w firmy, ASA podj\u0119\u0142o decyzj\u0119 o usuni\u0119ciu plakatu oraz zakazie publikacji reklamy w tej formie.<\/p>\n","protected":false},"excerpt":{"rendered":"Plakat zach\u0119caj\u0105cy do kupna kontrolera PlayStation Move zosta\u0142 zakazany pod zarzutem pokazywania przemocy.","protected":false},"author":1,"featured_media":20487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-20486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20486"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20487"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}