{"id":20450,"date":"2010-12-28T13:28:02","date_gmt":"2010-12-28T12:28:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/czarny-tiger-w-limitowanej-edycji-wideo\/"},"modified":"2010-12-28T13:28:02","modified_gmt":"2010-12-28T12:28:02","slug":"czarny-tiger-w-limitowanej-edycji-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czarny-tiger-w-limitowanej-edycji-wideo.html","title":{"rendered":"Czarny Tiger w limitowanej edycji (wideo)"},"content":{"rendered":"

Kampania „Czarny to nie kolor, czarny to si\u0142a. Power is black” jest cz\u0119\u015bci\u0105 akcji promuj\u0105cej napój Tiger Energy Drink w puszkach i butelkach w kolorze czarnym.<\/p>\n

–  Poprzez has\u0142o naszej kampanii chcemy zwróci\u0107 uwag\u0119 konsumentów na to, \u017ce jedyny oryginalny na rynku Tiger Energy Drink wyst\u0119puje teraz w czarnych opakowaniach, a jego producentem jest firma FoodCare – przekonuje Karolina Kowalczyk, kierownik ds. mediów i rozwoju sprzeda\u017cy FoodCare.<\/p>\n

Kampania reklamowa prowadzona jest w telewizji i kinach, równolegle z outdoorem. 15-sekundowy spot emitowany jest w TVN, TVN 7, TV Polsat i sieci At Media<\/a>. W ramach kampanii zosta\u0142a uruchomiona specjalny serwis internetowy www.powerisblack.com<\/a>, który b\u0119dzie platform\u0105 komunikacji z konsumentami. Akcji towarzysz\u0105 dzia\u0142ania promocyjne m.in. konkursy z nagrodami.<\/p>\n

Kreacj\u0119 kampanii przygotowa\u0142a agencja TBWA<\/a>. Spot telewizyjny wyprodukowa\u0142o Studio Film Reaktor. Za zakup mediów odpowiada dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania promuj\u0105ca Black – edycj\u0119 limitowan\u0105 Tigera.","protected":false},"author":1,"featured_media":20451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[269,303],"class_list":{"0":"post-20450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-equinox","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=20450"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/20450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/20451"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=20450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=20450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=20450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}